Voce Viva Intensa, a new Eau de Parfum by Valentino. What if a fragrance could give rise to more than a scent? It was with this idea in mind that the house of Valentino created a first fragrance named Voce Viva, in 2020. Broadcasting a message all over the world, Voce Viva was an invitation to warm hearts.
Voce Viva Intensa is a fragrance imagined as a voice. Its ambition? To carry a message loud and clear across the world and become the standard-bearer of kindness and sharing. On screen, it is embodied by one of the most famous voices on the planet: that of Lady Gaga. In terms of scent, it is a floral, oriental and woody fragrance, with a strongly Mediterranean inspiration. Voce Viva Intensa draws its inspiration from the Dolce Vita. It is a concentrate of optimism that encourages every woman to find her voice and her calling, and to fulfill her dreams. As for the bottle, it is a true jewel!
The sturdy, tender shape of Voce Viva Intensa
Let us begin by unpacking the shape of this bottle. Indeed, it reflects the Valentino brand itself. It delights in playing on several fronts at once. Valentino creates clothing and fragrances. The house is at once a blend of tradition and modernity. It never ceases to display boldness and refinement. In its fragrances, it blends voice and scent. Very often, Valentino displays a certain duality. And it is precisely this that is found in the visual of its bottle. Voce Viva Intensa has a square shape. In this sense, it is a sturdy, self-assured fragrance, a pledge of genuine confidence. Yet its shoulders and base are softened by a few rounded curves. Its edges are not sharp and clean-cut. Here, a certain softness shows through time and again.
Valentino's studs as a source of inspiration
In several places, Valentino reveals the shape of its iconic studs. These are present on the neck and on the cap. More specifically, this is a small pyramidal shape widely present in Valentino's couture creations as well as on its perfume bottles. These evoke the shape of cut stones on Italian palaces. These studs are also present on the side faces. They carve into this glass case and trace two Vs on its walls. Here, the idea is to evoke the initials of Voce Viva and Valentino, while also tracing on this bottle a feminine silhouette, with a strongly defined waist.
The different colors of Voce Viva Intensa
Finally, Voce Viva Intensa has traded its predecessor's sun-kissed yellow for a more orange hue. This evokes the sky over Rome on a beautiful summer evening. It is a nod to Valentino's Latin origins. The brand name, meanwhile, is inscribed in red lettering. However, the house's iconic red has now been transformed. It takes on a hint of burgundy, revealing itself as more intense, sensual and vibrant. Finally, its cap is entirely covered in gold, enhancing the refinement of the whole.
As for size, Voce Viva Intensa by Valentino comes in three formats: spray bottles of 30, 50 and 100 ml.