This is Us! L’Eau for All, the airy fragrance of the Zadig & Voltaire tribe. This is Her and This Is Him are two fragrances that were designed simultaneously, in 2016. Then, they underwent a profound transformation, in 2021, when Zadig & Voltaire decided to break down gender boundaries, by creating a unisex fragrance named This is Us!.
This is Us! was the name that the house Zadig & Voltaire chose to give to its new unisex fragrance, in 2021. In 2022, the story continues and the house offers a new fragrance that claims no gender nor any age. Breaking down boundaries, This is Us! L’Eau for All by Zadig & Voltaire is a symbol of unity and generosity. In terms of scent, it is a bright and airy creation, resting on a woody base and an aromatic heart. Likewise, in terms of bottle, its energy is equally communicative.
Zadig & Voltaire’s imposing block of glass
This is Us! L’Eau for All by Zadig & Voltaire has a minimalist, urban bottle. Infinitely contemporary, it immediately asserts its presence through its distinctly rectangular shape and its thick glass. In keeping with its ambition, no one could assign a gender or an age to this bottle. Indeed, it belongs to every sex, every culture and every generation. Behind its apparent sobriety, this bottle nonetheless conceals a small touch of whimsy: one of its faces appears to have been directly broken within the mass, giving it a somewhat irregular quality.
The contrasts present in the bottle of This is Us! L’Eau for All by Zadig & Voltaire
This is Us! L’Eau for All by Zadig & Voltaire also relies on numerous visual contrasts. The transparency of its glass base faces off against a totally black, opaque cap. All of its faces are completely smooth, with the exception of one alone. Finally, its distinctly rectangular base meets a cylindrical cap. Yet, the whole remains very harmonious.
When strong, highly symbolic words appear on the walls of This is Us! L’Eau for All
If there were only one striking element on this bottle to set it apart from all other containers in perfumery, it would probably be its many words inscribed in black capital letters on its walls. These were not chosen at random and are highly symbolic. They convey a message: “GENERATION”, “FREEDOM”, “HAPPY TOGETHER”, “STAY COOL” or even “LIVE LOVE ROCK”... This is Us! L’Eau for All by Zadig & Voltaire is a fragrance that invites people to live together, to be free, and to adopt a relaxed way of life.
An electric green highlight to reinforce the energy of its visual
Finally, unlike its predecessor which relied on yellow, This is Us! L’Eau for All by Zadig & Voltaire is built around the color green. A symbol of hope and luck, it conveys a communicative energy. Yet, it is also a symbol of calm and serenity. Finally, in feng shui, let us recall that glass also embodies creativity, growth and renewal. The visual of this fragrance is therefore infinitely positive!