So' Repetto

The finest raw materials are thus assembled to give life, later, to the most sumptuous opera ballets. Nevertheless, for the past few years, Repetto has also made a name for itself in another field: perfumery. This time, in 2020, Repetto invites us to set aside the very strict world of classical dance. Its new fragrance, named So' Repetto, offers an unexpected exuberance, presenting a design more playful and colorful than ever!

The very Pop Art style of the new So' Repetto bottle

Usually, the house of Repetto is better known for its restraint and elegance. It must be said that classical dance is renowned as one of the strictest worlds there is! Today, however, Repetto seems to be shifting register, bringing more spirit and cheerfulness to its shelves. As proof, color takes center stage more than ever on the new So' Repetto bottle! The traditional pinkish beige shade of dance and of Repetto fragrances has disappeared here. It has given way to a vivid pink base, paired with a yellow ribbon tied around its neck. The overall look aims to be particularly festive and playful, with a strong Pop Art inspiration. Moreover, the choice of this artistic movement was not made at random. Pop Art is emblematic of the 1960s. Yet this is a period dear to Repetto, since that is when its renown literally exploded, driven by Brigitte Bardot and her Cendrillon ballet flats. Thus, behind its apparent lightness, So' Repetto takes us back into the history of the brand. Its bottle is also an ode to movement. Forming curves, its walls seem to be in motion, like a dancer gliding across the floor. Moreover, the small ribbon attached to its neck has always been inseparable from the ballet flat. So' Repetto simply reveals a new form of expression, while still preserving Repetto's DNA.

So' Repetto, a floral, biting and warm fragrance

In perfect harmony with its aesthetic, the scent of So' Repetto does not lack character. This is felt right from its top notes, with the presence of pink pepper. Then, Repetto's natural elegance resurfaces in a more floral heart. Iris takes over and unfolds here its full powdery scent. So' Repetto finally releases a warmer base of cashmere wood. The result is a feminine and comforting fragrance. With its fiery temperament, So' Repetto delivers a strong message to all women and encourages them to free themselves from convention to let their creativity speak fully. So' Repetto immediately emerges as a new form of expression, complementary to dance.