Lanvin launched Rumeur in the fall of 2006 under the name of a 1934 Rumeur, the work of André Fraysse. Francis Kurkdjian composed a version with no olfactory link to the old one: magnolia and aldehydes, white flowers around seringa, a base of patchouli, musks and ambroxan. The bottle, designed with Alber Elbaz, draws on an antique model found at a flea market.
ALCOHOL DENAT. (SD ALCOHOL 39-C), PARFUM (FRAGRANCE), AQUA (WATER), BENZYL SALICYLATE, LINALOOL, HYDROXYCITRONELLAL, CITRONELLOL, HEXYL CINNAMAL, ETHYLHEXYL METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, BHT, GERANIOL, CINNAMYL ALCOHOL, ETHYLHEXYL SALICYLATE, EUGENOL, ISOEUGENOL, BENZYL BENZOATE, BENZYL ALCOHOL, DISODIUM EDTA, CI 19140 (YELLOW 5), CI 17200 (RED 33), CI 60730 (EXT. VIOLET 2)
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