Lanvin launched Rumeur in the fall of 2006 under the name of a 1934 Rumeur, the work of André Fraysse. Francis Kurkdjian composed a version with no olfactory link to the old one: magnolia and aldehydes, white flowers around seringa, a base of patchouli, musks and ambroxan. The bottle, designed with Alber Elbaz, draws on an antique model found at a flea market.
A cube-shaped bottle with softened corners, designed with Alber Elbaz after an antique flacon, topped with a gold ring and tied with a black ribbon.
The bottle was designed by the Aesthete agency with Alber Elbaz, inspired by an antique flacon found at the Clignancourt flea market, Women’s Wear Daily reports. Square with rounded edges, it nods to the house’s spherical bottles; Osmoz describes it as a cube with rounded corners.
A gold cap bears a metal ring, coppery gold according to Osmoz, which echoes the word Rumeur etched in gold letters on the glass, in a typeface created by Elbaz. A black taffeta ribbon is tied around the neck.
Elena Vosnaki finds it reminiscent of Cacharel’s Promesse and advises against holding it by its ring, as the model does in the campaign. Angela finds it adorable. The Eau de Parfum comes in 30, 50 or 100 ml, the Parfum in 15 ml.