Dolce & Gabbana
The One Eau de Parfum
The One, where everything is gold, luxury and voluptuousness. Dolce & Gabbana is first and foremost the story of a wonderful artistic and human encounter. Founded in 1985, Dolce & Gabbana was created by two Italians, Domenico Dolce and Stefano Gabbana.
- Brand
- Dolce & Gabbana
- Launch year
- 2006
- Perfumer
- Gender
- Women
- Olfactory family
- Oriental
- Concentration
- Eau de Parfum
Where to buy
From the very beginning, Dolce & Gabbana indicated that their references were Armani for discipline, Alaïa for madness, Chanel for its concept of couture and Jean-Paul Gaultier for creativity. The house's first fragrance, Dolce & Gabbana for women, was born in 1992. The One, a composition for women launched in 2006, marks a genuine turning point in the range of Dolce & Gabbana fragrances.
The emblematic and unforgettable fragrance of The One
Floral-oriental, the fragrance The One is heady, modern yet sensual. Sweet but demanding, the woman of The One is determined. The One opens with bright and vibrant notes thanks to the presence of lychee, peach, mandarin and bergamot zest. The heart then evolves toward a very floral bouquet composed of lily, lily of the valley and jasmine. The sweet aspect of plum is added here to the flowers. Then, the base is filled with woody notes with vetiver, and sensuality with amber and vanilla. For creators Domenico Dolce and Stefano Gabbana, every woman must be unique, The One...
The gold bottle of The One
Powerful and luxurious, the composition of The One needed a bottle to match. That is why the bottle is gold with a clean and contemporary design. It is represented by a heavy glass block topped with a massive gold-toned cap. The bottle of The One is the perfect blueprint of a sumptuous style combined with classic shapes. The One, clad in gold, was created to be seen, celebrated and adored. For Dolce & Gabbana, every fragrance has its own face of the campaign. It was Scarlett Johansson, American actress, who was chosen to represent the composition The One. With Matthew McConaughey, her male counterpart for The One Homme, they travel together through a New York tinged with Italy. The One pays tribute to luxury perfumery. In the world of The One, everything is gold, luxury and voluptuousness.
Like the Dolce & Gabbana style, the house's fragrances are a blend of diverse Mediterranean sources, as well as a reflection of the creative inspiration of the two founders. The first fragrance, Dolce & Gabbana for women, still ranks among the house's best-sellers. The One stands as a bold composition that showcases high-quality ingredients such as lily, jasmine and amber. A hymn to luxury and feminine sensuality. The One is a floriental Eau de Parfum that combines contemporary fruity ingredients with the delicacy of white flowers... For her alone.
Olfactory pyramid
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The advertising
The One by Dolce & Gabbana is a fragrance that was created in 2006. Since that day, it has brought out feminine personality and placed the woman who wears it center stage, in the spotlight. This fragrance is the symbol of an embodied femininity, brilliant and desired by all. Classic and baroque, it comes in a timeless gold bottle, a true representation of a sensual diva. As for its scent, it is a floral and fruity juice, rich and heady, created by perfumer Christine Nagel. Beyond its many assets in sustaining its aura among women, The One by Dolce & Gabbana is also accompanied by prestigious advertisements, featuring major Hollywood personalities. The latest television campaign to date is the 2017 one, featuring the seductive Emilia Clarke.
Who is Emilia Clarke, the face of the campaign for Dolce & Gabbana?
Does she still need an introduction? Emilia Clarke is a British actress whose face is particularly famous, notably thanks to her role as Daenerys Targaryen in the Game of Thrones saga, the most watched series of all time. Emilia Clarke also lent her features, in 2015, to Sarah Connor in the blockbuster Terminator, alongside Arnold Schwarzenegger. Previously, she had also been nominated for an Emmy Award in the category of Best Supporting Actress in a Drama Series, in 2013. Her career is therefore already full, and all that was missing from her résumé was the role of face of the campaign for one of the biggest brands on the planet. Thanks to Dolce & Gabbana, that is now the case!
An advertisement directed by Matteo Garrone
As for direction and staging, the Dolce & Gabbana advertisement owes its existence to Matteo Garrone, Italian film director, who has won several awards, such as the Grand Prix du Jury at the Cannes Film Festival in 2008, and the Prix du meilleur film européen at the European Film Awards. Most recently, he also directed the film adaptation of the Disney animated film Pinocchio. Screenwriter but also actor, Matteo Garrone can boast a highly comprehensive vision of the visual world. What is more, he is Italian... A valuable advantage that never fails to appeal to the Dolce & Gabbana house, always very proud of its origins!
The Dolce Vita of The One by Dolce & Gabbana
Here, more than ever, the house of Dolce & Gabbana highlights its Italian origins. The campaign for The One fragrance rings like a genuine return to its roots. Emilia Clarke moves through the streets of Naples. The locals are jubilant, and Emilia Clarke savors all the pleasures of the Dolce Vita, smiling. Taking a few dance steps, she also tastes the mammas' spaghetti and joyfully immerses herself in the Neapolitan buzz. The charm and authenticity of Italian culture are also celebrated by the soundtrack Tu Vuò Fa' L'Americano. Finally, as a side note, all the extras appearing in this advertisement are actually local Italians... Authenticity demands it!