Dolce & Gabbana
The One
The One is a perfume now known worldwide, one that has built the reputation of the house Dolce Gabbana since 2006. It is the embodiment of a diva, a true object of desire portrayed by Brazilian top model Gisele Bündchen for more than a decade now.
- Brand
- Dolce & Gabbana
- Launch year
- 2017
- Gender
- Women
- Olfactory family
- Oriental
- Secondary family
- Floral
- Concentration
- Eau de Toilette
Where to buy
True to its image, its fragrance is luxurious, powerful and sensual. Initially, The One was a blend of heady flowers, fruits and oriental notes. This time, it comes in a more streamlined, contemporary and luminous version. This best-seller of feminine perfumery is now available as an Eau de Toilette. It takes on a dress of light and becomes more understated and airy.
The One Eau de Toilette, a floral and powdery fragrance
First, let us discover the scent of this bewitching and luminous fragrance. Its formula revolves mainly around the scent of white lily. This flower is both airy and powdery while retaining a certain somewhat spicy opulence. Here, white lily is paired with jasmine, orange blossom and ylang-ylang. Thus, The One Eau de Toilette quickly becomes a concentrate of sun-kissed, Mediterranean and even slightly exotic femininity. Its freshness is further heightened by a duo of Italian bergamot and mandarin. Lychee and white peach give it a more velvety character. The One Eau de Toilette is a fragrance as soft as a caress, yet one that closes with more depth and character. Vetiver and oakmoss give it a woodier facet. Vanilla and amber reinforce its syrupy breath. Finally, musk lends The One Eau de Toilette a certain animalic quality.
Emilia Clarke, the new face of Dolce & Gabbana
All that remained was a face to embody this fragrance. The One Eau de Toilette is represented by Emilia Clarke, a British actress famous for her role as Daenerys Targaryen in the television series Game of Thrones. A true actress at heart, she began playing this first role at the age of three. Since then, she has continued to take on roles of every kind. However, this marks her first contract as a face of a campaign. For The One Eau de Toilette, the idea is to have her embody a femme fatale, the woman everyone watches and whose slightest flutter of the eyelashes is capable of stirring the hearts of every man.
The return of The One's bottle
Finally, as for the bottle, The One Eau de Toilette takes up the aesthetic of its predecessor. Its belonging to the Dolce & Gabbana family is clearly identifiable at first glance. The One Eau de Toilette nestles into the house's massive glass cube. Entirely transparent, it reveals the refinement of a golden juice, perfectly matched to the bottle's cap. The whole is sculptural and refined. The One Eau de Toilette comes in three sizes: 30, 50 and 100 ml.
Olfactory pyramid
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The advertising
The One has been the star fragrance of the house Dolce & Gabbana since 2006. It embodies the image of a vibrant woman whom everyone watches and everyone admires. It is the embodied myth of a resplendent and desired femininity. Its sensual and fruity scent immediately won over the female audience. The One has been considered the star fragrance of the Italian house Dolce & Gabbana for more than 10 years now. Today, it reinvents itself in the form of The One Eau de Toilette. Naturally, this new release comes with a brand new advertisement. Let us take a closer look at the particularly festive atmosphere of this advertising clip…
Emilia Clarke as the face of the campaign for Dolce & Gabbana's The One
For its new advertisement for The One Eau de Toilette, the Italian house Dolce & Gabbana decided to ride the trend by calling on one of the most famous television actresses of the moment. Its face of the campaign is none other than British actress Emilia Clarke, famous for her role as Daenerys Targaryen in Game of Thrones, the leading US series of the moment! She is also known for having played Sarah Connor in Terminator Genisys and continues to captivate directors with her dark yet lively beauty. Indeed, Domenico Dolce and Stefano Gabbana are fond of saying that Emilia Clarke perfectly embodies the Dolce & Gabbana woman: she is radiant and full of life. Her personality and natural beauty capture the essence of this new campaign: joyful, spontaneous and lively. Here, she wears her most radiant smile and her most sparkling step. After all, with such an atmosphere, it could hardly have been otherwise…
The distinctly Italian atmosphere of The One Eau de Toilette
The advertisement for The One Eau de Toilette was directed by Italian filmmaker Matteo Garrone. Here, he chose to have Emilia Clarke stroll through the cobbled streets of Naples during the carnival. For the sake of authenticity, he also chose to cast locals as extras. Emilia Clarke joins Neapolitans during this highly rhythmic celebration. The images unfold to the song Tu vuò fa' l'americano (You want to be an American), a swinging and jazzy tune composed by a Neapolitan in 1965. It is time to celebrate, and everyone ends up enjoying good spaghetti cooked by a typically Italian mamma. The advertisement finally closes with the sight of two bottles of The One Eau de Toilette rising above the rooftops of the city of Naples, with Vesuvius in the background. One thing is certain: if Dolce & Gabbana wanted to make us dream of travel, the bet has certainly paid off!