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Dolce & Gabbana

The One Eau de Toilette

The One Eau de Toilette, launched by Dolce & Gabbana in 2017, reinterprets the 2006 women’s fragrance The One in a fresher, more powdery version. Michel Girard puts Madonna lily at the forefront, surrounded by bergamot, mandarin, lychee and white peach, over a heart of ylang-ylang, orange blossom and broom and a base of vanilla, vetiver and musk.

Brand
Dolce & Gabbana
Launch year
2017
Perfumer
Gender
Women
Olfactory family
Oriental
Secondary family
Floral
Concentration
Eau de Toilette

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The One Eau de Toilette

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Dolce & Gabbana launched The One Eau de Toilette in 2017, eleven years after the 2006 eau de parfum The One. The house presents it as an enchanting, sensual and feminine version of the fragrance, lifted by a new freshness that exalts its central note, Madonna lily.

Michel Girard signed this eau de toilette. The house says he explored the many nuances of the floral composition to draw from it a more sparkling, more vibrant bouquet, with heightened sensuality, that keeps the floral oriental family of the original.

An eau de toilette within the The One line

The 2006 eau de parfum remains the reference of the line. The 2017 version lightens its character: the house puts the lily in the foreground and entrusts the heart to a Mohéli ylang-ylang, orange blossom and broom, over a base pared down around vanilla.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Emilia Clarke, 2017

Emilia Clarke, in her first fragrance campaign, walks through festive Naples in a film by Matteo Garrone.

British actress Emilia Clarke, who rose to fame in Game of Thrones, lends her image to The One Eau de Toilette in her very first fragrance campaign. Domenico Dolce and Stefano Gabbana see her as the embodiment of the Dolce & Gabbana woman, radiant and full of life.

The film, directed by Italian filmmaker Matteo Garrone, shows her among the people of Naples, in colorful festive scenes, alongside Kit Harington, the face of The One for Men. Emilia Clarke plays on her seductive charm as much as on her spontaneity.

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