Juliette Has A Gun
Magnolia Bliss
Magnolia Bliss appeared in 2022 at Juliette Has A Gun. Romano Ricci put the summer of 1969 into it: flower crowns, Polaroid snaps, bare feet in the grass. A magnolia essence, a juicy plum the French page calls greengage, a fresh bergamot, and the ambery, musky base that signs the house.
- Brand
- Juliette Has A Gun
- Launch year
- 2022
- Perfumer
- Romano Ricci
- Gender
- Women
- Olfactory family
- Floral
- Secondary family
- Fruity
- Concentration
- Eau de Parfum
Where to buy
Juliette Has A Gun launched Magnolia Bliss in 2022. The composition is the work of its founder, Romano Ricci, a descendant of Nina Ricci, who composes the whole collection himself.
The summer of 1969
The launch story comes down to a season. Romano Ricci says he imagined a Juliette as free as that summer: flower crowns, Polaroid snaps, pastel shades, seventies soundtracks. His Flower Power heroine takes to the bohemian spirit while giving up nothing of her rebellious streak.
A family house
The house was born in 2006. Olfactif recalls that Romano Ricci, introduced to fashion by his great-grandmother and to perfumery by his grandfather Robert, persuaded Francis Kurkdjian to compose with him at the start. The figure of Juliette, a Shakespearean heroine armed with a perfume, runs through the whole collection.
A plum under two names
The French page of the house writes greengage; the English page and Wikiparfum write mirabelle plum. Two distinct plums for a single place in the formula: the fruity note that answers the magnolia.
What the house says today
It describes a floral fruity composition made of a magnolia essence, a juicy plum and a fresh bergamot essence. Peace in a bottle, as it puts it.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
No face, no film
No known campaign since 2022: no face, no film, no named photographer. The launch rested on the object and on a text from the founder.
Juliette Has A Gun ran no advertising campaign for Magnolia Bliss. No face, no film, no photographer or art director is named, neither at the release of 2022 nor since.
The launch rested on a text signed by the founder and on the object: the iridescent gradient of the container and the magnolia flowers added to the design. Nothing else is credited.