Million Gold For Her Pure Diamonds: diamond fever takes hold of the golden bottle. In a contemporary perfumery where every launch must generate immediate buzz, Rabanne has deployed since 2024 a strategy that fascinates as much as it raises questions: the accelerated multiplication of flankers around a single concept. Million Gold For Her Pure Diamonds, launched in January 2026, arrives as the fourth variation in eighteen months — a sustained pace that makes the Million Gold For Her collection a textbook case of what marketers call line extension, and one the community openly debates.