This Is Me! A new Eau de Toilette for children signed Zadig & Voltaire. Zadig & Voltaire is a brand synonymous with freedom, rebellion and nonchalance. However, it is nonetheless refined and elegant. This contrast is in fact precisely where one of its greatest strengths comes from.
After This Is Him for men and This Is Her for women, two fragrances released in 2016, the house Zadig & Voltaire presents two new fragrances in 2021: This Is Us and This Is Me. This time, however, it is not a matter of one fragrance for women and another for men. This Is Us is a universal, unisex fragrance, aimed at everyone. This Is Me, for its part, offers Zadig & Voltaire an entirely new experience, taking the brand into a more childlike register. For the very first time, Zadig & Voltaire signs a composition for children and teenagers. Here is our review of this considerable challenge.
Olfastory’s review
Zadig & Voltaire champions sharing, a universal value
In 2021, Zadig & Voltaire places the emphasis on sharing and generosity. Indeed, this time, the fragrance is no longer declined as masculine or feminine, it has no age nor generation. Zadig & Voltaire speaks to everyone, championing diversity and the blending of genders. The message contained in This Is Me is clear. It is an essence designed for “an eternally young tribe, who feel free. A tribe of friends, united by the same fragrance. A community of love. Of life. Forever. A fragrance that brings people together, like an emblem”. The promise is very exciting and the values conveyed in this fragrance can only be championed.
A bottle strongly inspired by the Zadig & Voltaire style, while being contemporary and innovative
As for the bottle, This Is Me does not radically change style compared to its predecessors. As proof, its bottle remains largely the same as before. Its shape remains unchanged and it is still a thick rectangle of glass, one of whose side panels has been deliberately broken off. The whole is topped with a small cylindrical cap, softening its sharp, clean edges. However, the once entirely opaque lacquered finishes have now completely disappeared. This Is Me reveals itself in transparent glass, letting light pass through. Another innovation: the front face of This Is Me is covered with numerous inscriptions. The words written there are highly symbolic: “Happy Kids”, “Boys & Girls”, or even “Je m’en fous”. With a single glance, This Is Me is enough to plunge us into the register of childhood. However, Zadig & Voltaire does not forget its rebellious side. The child who wears this fragrance has no shortage of energy or character! This aspect, moreover, is further underlined by the presence of a few fluorescent yellow elements, electrifying its visual.
This Is Me, a fragrance made of tenderness
If the visual of This Is Me suggests a certain rebellion, on the scent side, however, everything is tenderness and comfort. Perfumer Mathilde Bijaoui imagined This Is Me as a milky softness. This can be felt from its top notes, containing musky vanilla and a warm milk accord. Its heart, meanwhile, incorporates Cashmeran, an ingredient also present in This Is Us, creating a link between the two fragrances and preserving a certain coherence throughout the entire Zadig & Voltaire collection. Finally, the whole concludes with creamy sandalwood, another highly championed raw material of Zadig & Voltaire, already widely used by the brand.