This Is Me! A new Eau de Toilette for children signed Zadig & Voltaire. Zadig & Voltaire is a brand synonymous with freedom, rebellion and nonchalance. However, it is nonetheless refined and elegant. This contrast is in fact precisely where one of its greatest strengths comes from.
In 2021, the Zadig & Voltaire brand dares a brand new experience: venturing into the register of children's perfumery. This is a major first, and, like the adults who champion the house, the children who wear its fragrances have no shortage of character! This Is Me comes in Zadig & Voltaire's timeless rectangular bottle. It is electrified with bright yellow, even bearing the inscription “Je m’en fous” on its front face! Yet appearances should not be trusted. In reality, This Is Me is a fragrance woven with tenderness and softness. So what about the recipe concocted by perfumer Mathilde Bijaoui? Here is a breakdown of its ingredients.
A milky opening, like a creamy cloud
Even though Zadig & Voltaire is known for its carefree, rebellious spirit, the fragrance This Is Me seems to soften the house's philosophy, plunging us from its very first breath into the tender world of childhood. With This Is Me, everything is softness and creaminess. And what better way to evoke childhood memories than by recalling the soothing taste of a glass of warm milk? This is precisely how the top notes of This Is Me were crafted. These blend a musky vanilla breath with a milky accord. From then on, this fragrance soothes the youngest wearers while awakening a touch of nostalgia in adults…
The Cashmeran heart of This Is Me
The heart of This Is Me, for its part, still relies on softness and tenderness. It appears as a perfect continuation of its opening, this time turning its attention to Cashmeran. As a reminder, this is a material highly valued by the house Zadig & Voltaire, also used in the 2021 fragrance This Is Us, a unisex fragrance crafted for adults. Through this ingredient, Zadig & Voltaire also intends to recall its iconic cashmere sweaters, worn directly against bare skin. In this way, the house displays a perfect coherence across all of its creative universes.
The emblematic sandalwood of Zadig & Voltaire
To close out the recipe of This Is Me, Mathilde Bijaoui chooses to use one of the house's signature ingredients, found in absolutely every Zadig & Voltaire fragrance: sandalwood. Indeed, it was already present in This Is Him and This Is Her. This time, it is no longer placed in the foreground but serves to boost the longevity of this fragrance while preserving its creamy, enveloping quality. Note that it also closes out the recipe of This Is Us. Thus, between the children's edition and the adult version of Zadig & Voltaire's fragrances, a certain common thread is preserved. The whole Zadig & Voltaire tribe can therefore revel in the same fragrant cloud!