This Is Me! A new Eau de Toilette for children signed Zadig & Voltaire. Zadig & Voltaire is a brand synonymous with freedom, rebellion and nonchalance. However, it is nonetheless refined and elegant. This contrast is in fact precisely where one of its greatest strengths comes from.
In 2021, the Zadig & Voltaire brand chose to address a brand new audience: children! For the first time, the house crafted a childlike fragrance, without abandoning its rebellious, rock 'n' roll spirit. Here, with This Is Me, the focus is on softness but also on energy, spirit and pep. These are precisely the elements found on its bottle. So, let us take a closer look at its appealing packaging.
The return of Zadig & Voltaire's emblematic bottle
Let us begin with the overall appearance of this bottle and its silhouette. You have probably noticed that this design is not unfamiliar to us… This Is Me is a children's fragrance that takes on exactly the same shape as Zadig & Voltaire's bottles for adults. Recall that in 2016, the fragrances This Is Him and This Is Her appeared in two complementary bottles, both forming rectangles, whose side panels were cut so that the two containers fit perfectly into one another. This time, This Is Me stands alone, addressing both little girls and little boys alike. Yet it preserves this deliberately broken side panel. A hallmark of Zadig & Voltaire, this appears on its left side. The rest is perfectly smooth. This Is Me's imposing glass rectangle is simply softened by a white cylindrical cap.
The new transparent colorway of This Is Me
While This Is Me preserves the shape of its predecessors, it completely abandons their former colors. With it, forget the fully opaque black and white lacquered finishes. Make way for transparency! Apart from its white cap, the rest of its glass is entirely crystal clear. It thus lets light pass through and charms with its clean, minimalist look. This only amplifies its modernity and contemporary spirit.
Inscriptions that say a lot about this new fragrance
On the front face of This Is Me, numerous inscriptions are present: “Happy Kids”, “Boys & Girls”, or even “Je m’en fous”… These immediately plunge us into the world of childhood, a rebellious, carefree childhood! To make the names Zadig & Voltaire and This Is Me stand out, these are highlighted in yellow, matching a lightning bolt, also drawn on its front face. This shade was not chosen at random and gives an even more electrifying feel to this visual. This Is Me offers a particularly modern bottle, as if directly inspired by contemporary art. As for size, it comes in a single 30 ml spray bottle.
Note that this fragrance is suitable for all children from the age of six.