At the end of their sports career, top-level athletes are systematically forced to think about a career change. This was already the case for René Lacoste, in the 1920s. Ingenious and bold, he then gave birth to one of the greatest fashion brands on the planet, by modernizing the tennis player's T-shirt. This is how the very first Lacoste polo shirt appeared, in 1927. Since 2011, it has also inspired the creation of a fragrance collection. This is how Lacoste presents its feminine essence L.12.12 Rose Eau Intense, released in 2023.
It all began in 1927, when René Lacoste, a former professional tennis player, retired and designed a brand-new polo shirt for sport. Nearly a century after its creation, it is still relevant today. Even better: it is now available in multiple colors and has even given rise to a fragrance collection, initiated in 2011. Lacoste L.12.12 Rose Eau Intense is a feminine fragrance that appears nearly a century after the polo shirt. It is a dive into Lacoste's heritage, brilliantly combining history and modernity. Here is our review.
Olfastory’s review
A bottle immediately evocative of the Lacoste polo shirt
Let us begin with the bottle of Lacoste L.12.12 Rose Eau Intense. Unsurprisingly, it very clearly draws inspiration from the house's polo shirt. Indeed, the pattern invented by René Lacoste, the piqué, serves as inspiration for the engraving on its glass. The crocodile, for its part, appears as if embroidered directly onto its walls, exactly as on the Lacoste polo shirt. On the feminine side, this glass case is enhanced with a pink gradient, in a tender and elegant style. Visually, Lacoste L.12.12 Rose Eau Intense is all at once refinement and ease, Lacoste's history and modernity.
The very feminine style of Lacoste L.12.12 Rose Eau Intense
Lacoste L.12.12 Rose Eau Intense is a fragrance aimed at women. This is immediately apparent. Pink is omnipresent. A wide burgundy band is drawn on this fragrance's cardboard box. For the very first time, a pink gradient appears on its bottle. Even the house's little crocodile adopts this new shade, forgoing its emblematic green! What is more, rose, in its floral form, is also at the center of this composition. The queen of flowers becomes the queen of the Lacoste universe, for a highly feminine rendering!
The contrasted freshness of Lacoste L.12.12 Rose Eau Intense
In this fragrance, the floral breath does not reveal only its delicate facet. It is also intensely fresh and highly contrasted. Perfumers Caroline Dumur and Fanny Bal have done a remarkable job here, pairing warm accents with cooler breaths. The result is a play of light and shadow with a unique character. Mandarin and white tea brighten this creation's top notes, while black pepper gives it a warmer, spicier breath. In its heart, cotton flower adds sweetness. Iris in turn reinforces its powdery refinement. Finally, cedar and sandalwood bring it more longevity. Musk reveals the sensual side of the woman wearing this fragrance.
Lacoste L.12.12 Rose Eau Intense, the essence of a dynamic woman
In the image of the Lacoste polo shirt since its launch, Lacoste L.12.12 Rose Eau Intense is aimed at dynamic and bold personalities. Preserving within it René Lacoste's sporty spirit, this juice defies conventions. It invites one to act in complete freedom and to define one's own rules of the game. Just as the polo shirt revolutionized sportswear style, the feminine fragrance Lacoste L.12.12 Rose Eau Intense invites one to forge one's own path!