At the end of their sports career, top-level athletes are systematically forced to think about a career change. This was already the case for René Lacoste, in the 1920s. Ingenious and bold, he then gave birth to one of the greatest fashion brands on the planet, by modernizing the tennis player's T-shirt. This is how the very first Lacoste polo shirt appeared, in 1927. Since 2011, it has also inspired the creation of a fragrance collection. This is how Lacoste presents its feminine essence L.12.12 Rose Eau Intense, released in 2023.
In 2011, the house of Lacoste decided to pay tribute to its founder and to its most emblematic fashion item: the Lacoste polo shirt. This is how the very first L.12.12 fragrance was created. In 2023, the story continues. Lacoste L.12.12 Rose Eau Intense is aimed at a dynamic woman, through a very fresh and contrasted breath. On the bottle side, the house's history emerges from every angle. Its glass case is a true tribute to Lacoste's craftsmanship and its famous T-shirt.
Ease: the keyword of the Lacoste L.12.12 Rose Eau Intense bottle
Lacoste L.12.12 Rose Eau Intense is a fragrance for women devoid of any unnecessary flourish. This is also felt in its bottle. It comes in a simple, elegant glass bottle, in perfect harmony with the house's style. More specifically, the Lacoste L.12.12 Rose Eau Intense bottle has a square shape, whose edges have been slightly softened by generous curves. Thus, it is a symbol of determination but also of tenderness. The woman who wears this fragrance does not lack character. However, she also does not go overboard in the pursuit of unnecessary refinement. She is a symbol of lifestyle and modernity. Of course, the shape of this glass case immediately reminds us of the polo shirt, for a rendering that remains modern and urban.
All the codes of the polo shirt in the Lacoste L.12.12 Rose Eau Intense bottle
The code L.12.12 may seem quite enigmatic. In fact, the L refers to Lacoste. The 1 is the reference for the fabric used: the piqué. The 2 signifies short sleeves. The second 12 corresponds to the number of prototypes that were needed before the release of the first Lacoste polo shirt. The piqué once again serves as a source of inspiration. It is an instantly recognizable fabric, whose texture seems to be reborn on the walls of this bottle. Likewise, the Lacoste crocodile, usually embroidered on the polo shirt's chest, appears on the front of this fragrance. All of Lacoste's codes seem to come together here. The scene is immediately set: from the casual, urban polo shirt to perfumery, it is but a single step!
Pink: the color inseparable from this new fragrance
Lacoste is usually rather famous for its white and green colors. Today, these have disappeared. Now, pink dominates. It gives rise to a very feminine gradient. It appears in a very pale, almost white version, on its opaque lacquered cap. Even the Lacoste crocodile has lost its green hue! Finally, a pink-burgundy band decorates its cardboard box, in a burst of dynamism and femininity.
In terms of sizes, Lacoste L.12.12 Rose Eau Intense is available in bottles of 35, 50 or 100 ml.