HiM by Hanae Mori Eau de Parfum

After studying design and fashion, Hanae Mori opened her first boutique in downtown Tokyo. In 1954, she was considered one of the best designers in Japanese cinema, with more than 700 creations to her name. Hanae Mori entered perfumery in 1995 with Butterfly, an ultra-poetic and bucolic fragrance. In 2012, she presented Him, a woody spicy scent for confident men.

Masculine power according to Hanae Mori

Him is the house's second masculine fragrance, after HM. With Him, Hanae Mori sought a perfect harmony between elegance and intensity. This resulted in a juice that is both soft and woody. The house also wanted people to immerse themselves — HIMmerge — in this sensual and intoxicating olfactory world. Him represents nobility, elegance and power. It is therefore a fragrance of high masculine intensity, mysterious, whose secret only he (him) holds. The Him man loves to seduce, but naturally, in his own image. He stands out through his elegance and natural chic, which gives him an unconcealed charisma. Hanae Mori wanted to depict the strength of a man, the kind he can find in nature, in the middle of the forest.

The contrasting notes of Him by Hanae Mori

Him is defined as a woody spicy fragrance, which marks a change of register for Hanae Mori, who was rather accustomed to more delicate fragrances. The freshness of flowers and citrus in the top notes blends with a warm, sensual heart. Him opens on the fresh notes of mandarin. These are caught up by violet flower and grey pepper, which contrast with the sweetness of the mandarin. The heart is meant to be more intense, pairing fig tree wood with a duo of cinnamon and tonka bean. The power of the man is revealed here through his softness. The base is woody and amber. The bottle has kept the shape of HM. It is the original bottle, tinted brown, echoing the woody side of the fragrance. The brown box, for its part, recalls the texture of wood.

The house's second masculine fragrance, Him is a perfume made of contrasts between freshness, intensity and softness. The notes are both warm and fresh, offering a particularly rare composition. Hanae Mori invites us and encourages us to immerse ourselves — HIMmerge — in its olfactory world. Bold, masculine and refined, Him unveils unknown territories.