Idôle, the perfume for women by Lancôme. Lancôme is one of the largest perfumery, makeup, and beauty product houses in the world.
The house of Lancôme ranks among the largest perfumery names in the world. As a result, each of its olfactory releases is always highly anticipated. Once again, in 2019, Lancôme treats us to a brand new perfume. Named Idôle, it consists of a floral and light fragrance, while also featuring an elegant and surprising bottle. As for the face of the campaign, it is embodied by actress Zendaya. So, does it live up to all expectations? What are its strengths? Here is everything you need to know! Idôle: an elegant and astonishing bottle Let's start with the bottle of this new perfume. Here, Lancôme pulls off a brilliant feat: combining simplicity and boldness! At first glance, its bottle seems fairly classic. It is a vertical rectangle, giving off a sense of power, determination and confidence.
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Its color, meanwhile, is pink, a fairly standard choice in women's perfumery. Nevertheless, the overall effect is very appealing, revealing a certain tenderness and an instant sense of poetry. Its refinement, for its part, emerges from various rose gold elements. Lancôme thus chose a particularly fashionable material! So, where is the surprise? Lancôme makes a bold move by creating the first perfume of its kind: the thinnest in the world! In fact, Idôle is contained in a bottle barely 15 mm thick. Beyond its daring spirit, it represents a genuine technical feat in glassmaking.
Idôle's simple yet highly refined scent
As for the scent, once again, Lancôme chose to reinvent the great classics of women's perfumery. Its Idôle fragrance rests on a rose-jasmine duo, two ingredients widely used in women's perfumes. Bergamot and pear, for their part, preserve its overall freshness. While these raw materials are nothing especially surprising, they are blended here with deep harmony, giving rise to a perfume that is very pleasant to wear on warm summer days. Furthermore, all the ingredients used in this composition come from noble crops and are of impeccable quality.
Lancôme's eco-responsible ambitions
Deeply respectful of the planet, and mindful of its future, Lancôme has also paid particular attention to the ecological aspect of its new Idôle fragrance. The rose used in its composition comes from a crop exclusively dedicated to the brand, sourced from fair-trade resources. Likewise, the Idôle bottle is refillable. Thus, once empty, it simply needs to be refilled, without changing the container. It is therefore far more respectful of the planet and reduces its environmental impact.
Lancôme secures a standout face of the campaign
Finally, to underpin the launch of its perfume, Lancôme also chose a major face of the campaign. The house called on one of Hollywood's rising stars: the talented Zendaya, recently in the spotlight in the blockbusters Spider-Man: Homecoming and The Greatest Showman.