Girl: The new feminine fragrance from Rochas The house of Rochas boasts an exceptional longevity. Nearly 100 years old, it never stops perfecting femininity, reinventing it and making it bolder. Its founder was long considered a sculptor of modern women, whose elegant inspiration the house continually reinvents.
In 2021, the house of Rochas announces the release of a new fragrance for women. Named Girl, it is a tribute to femininity. However, it also pays homage to nature and to our nurturing earth. To do so, it relies mainly on ingredients of natural origin, as well as on a bottle made of recycled glass. More than ever, ethics and ecology are at the heart of the concerns of the Rochas brand, and this is reflected in its fragrance. So, how did the house design the bottle for the Girl fragrance? Here is everything you need to know.
The choice of a recycled glass bottle
It is not because perfumery is a luxurious field that it should not use recycled materials, quite the contrary… Currently, respect for the planet and the environment is at the heart of all concerns. Consumers are increasingly turning toward natural products, more respectful of the body, but also of the Earth. Reducing carbon impact and improving future living conditions are increasingly recurring demands. To address this, Rochas chose a bottle made of 40% recycled glass. More ecological, this reflects a move toward a more sustainable perfumery. After cosmetics, fragrances are going green, to our great delight!
Pale green, the choice of a plant-inspired, soothing shade
In terms of color, in perfect harmony with this philosophy, the house of Rochas chose a pale green. Indeed, generally speaking, green evokes nature, awakening, youth and the nurturing earth. It is also said to have the ability to foster creativity. It therefore carries a very positive connotation. Soothing, it evokes an untouched nature on a spring day. It then depicts the image of a woman in perfect connection with life and nature. Did you know: in Chinese spirituality, green evokes spring, growth and expansion. In Islam, it is the favorite color of the prophet Muhammad, synonymous with life, wisdom and knowledge. It therefore also carries a universal significance.
The other components of the Girl by Rochas bottle
As a whole, the bottle for the feminine fragrance Girl by Rochas gives off an extreme purity. Devoid of anything superfluous, it nonetheless plays on a few contrasts. On one side, its transparent glass base faces a more opaque cap and neck. Likewise, the pale green color is set against a darker black. Indeed, it is in this shade that the name of this fragrance is written. Despite these contrasting elements, an extreme harmony emerges from this visual. Additionally, its surface is slightly rounded, as if to symbolize softness and tenderness, while offering a perfect grip. As for size, Girl by Rochas is available in several spray bottles of different sizes. This eau de toilette for women is available in editions of 40, 60 and 100 ml.