Cherry In Japan by Escada, an Asian getaway under the cherry blossoms. Every year, fashionistas eagerly await Escada's announcement regarding its summer fragrance. Indeed, since 1993, the house has made it a habit to create a feminine scent that lasts only for a season.
Escada is a house renowned worldwide for its consistently cheerful and colorful universe. This also comes through in its fragrances, and more specifically in its summer fragrances. Indeed, since 1993, Escada has made it a habit to craft ephemeral scents, which last only for a season. In 2022, Escada's creation takes us to the other side of the globe and invites us to stop over in Japan, on a beautiful spring day while the cherry trees are in bloom. Here is our review of Cherry In Japan by Escada.
Olfastory’s review
Cherry In Japan by Escada, a getaway to the land of the rising sun
Usually, the Escada house delights in taking us to exotic territories with its summer creations. Most of the time, its summer fragrances for women plunge us with a single breath into the heart of a paradise island. They smell of sunshine and invite lazing on a beach of warm sand. This time, the setting is entirely different, and Escada offers us a journey to Japan, in spring, while the cherry trees are in bloom. Cherry In Japan by Escada is a feminine fragrance that takes us to one of the most fashionable destinations of the moment: Tokyo, at the time of Hanami, a festival whose purpose is to view cherry blossoms. Every year, the event attracts visitors and curious onlookers from around the world. However, if you are not fortunate enough to be part of this admiring crowd, Cherry In Japan by Escada is an excellent alternative.
Escada calls on one of the best illustrators of the moment
To perfect its fragrance, the Escada brand decided to go all out and enlist the services of one of the best illustrators of the moment: the American Donna Adi. Followed by more than 113,000 followers on Instagram, she is one of the most fashionable graphic designers on the planet. Renowned for her playful illustrations and digital universe, she takes us into a world with a very pop art inspiration. Cherry In Japan by Escada retains the bottle shape of its predecessors. However, its cardboard box is unique. It is here decorated with cherries and several drawings symbolizing Japanese culture. The scene is thus immediately set!
The airy, natural scent of Cherry In Japan by Escada
Of course, as the name of this fragrance suggests, cherry blossom is the central element of this composition. It is first joined by jasmine before wrapping itself in tonka bean. But that is not all... To create Cherry In Japan, Escada relied mainly on ingredients of natural origin. Indeed, because today's consumers are increasingly attentive to what they consume and to the elements they use on their bodies, Escada decided to ride this trend. Cherry In Japan by Escada is a feminine fragrance that contains 86% natural raw materials. It is therefore gentler on the body and the environment.