Cherry In Japan by Escada, an Asian getaway under the cherry blossoms. Every year, fashionistas eagerly await Escada's announcement regarding its summer fragrance. Indeed, since 1993, the house has made it a habit to create a feminine scent that lasts only for a season.
Year after year, the Escada brand captivates us with its summer creations. Indeed, every spring, the house unveils the name of a new ephemeral scent, designed to last only for a season. Delighting fashionistas and collectors alike, Escada's summer fragrances are a true event. In 2022, the setting is this time in Japan. Cherry In Japan by Escada is a fragrance that takes us under a cherry tree in bloom, for a spring stopover. Likewise, on the bottle side, nothing has been left to chance by the Escada house...
Cherry In Japan, a bottle common to the entire Escada collection
Let us begin by discovering the glass case of Cherry In Japan by Escada... This feminine juice comes in a bottle whose shape is common to the entire Escada collection. It has thus been 29 years that the house has presented its summer fragrances in an identical bottle. It is ideally designed to stand the test of time. Streamlined and free of anything superfluous, it has a slender body, whose base is narrower while the shoulders are wider and more voluptuous. Here, the curves evoke all feminine generosity as well as the natural tenderness of women. For Cherry In Japan by Escada, the brand also decided to use the most feminine color there is: pink. Naturally, it is also a matter of evoking the look of a ripe, juicy cherry. Moreover, this fruit is also depicted in white on the front face of this bottle. Finally, as always, the Escada bottle is topped with a small cylindrical cap, in chrome-plated metal.
Packaging signed by Donna Adi
Cherry In Japan by Escada is a fragrance presented in three spray bottles of different sizes, in sizes of 30, 50 or 100 ml. All these creations, however, share a common cardboard box, whose illustrations are signed by the American creator Donna Adi. Particularly popular on social media and followed by more than 113,000 followers on Instagram, she continues to make headlines. Having successfully established her visual universe, Donna Adi shines with her illustrations, always very cheerful and colorful, with a strong pop art inspiration. My works are all original creations that go through several stages before being completed, the creator states, ranging from the search for inspiration to sketches, through digital drawing and color. It is therefore precisely all this work that can be found on the bottle of Cherry In Japan by Escada. Here, red cherries stand out against a pink background, while numerous different illustrations evoke traditional Japanese customs. From the very sight of this packaging, the scene is set. Consumers cannot be mistaken: Cherry In Japan by Escada is indeed a getaway to the land of the rising sun!