Nettare Di Fiori, the Gucci Bloom nectar. Gucci is one of those houses that prefer to take their time to craft fragrances worthy of every feminine expectation. So, in 2017, the release of Gucci Bloom was particularly anticipated.
Since its beginnings in perfumery in the 1980s, the Gucci house has always sought to convey a sensual woman, intensely glamorous down to the last drop of the fragrance. As a result, Envy Me, Gucci Guilty, and even Gucci Premiere showcased powerful, highly feminine flowers with an irresistible sensuality.
Yet the lovely Bloom, released in 2017, came as a surprise to fans of the house, because although flowers were still very much present, they had taken on a new face. An olfactory face that would take on a new form in 2019 with Bloom Nettare di Fiori.
Bloom Nettare di Fiori, the ultra-sensual flower of Gucci's summer 2019
Even though the Gucci house naturally remains very famous for the inimitable presence of Tom Ford, who ushered in its porno-chic era, the house's new creative director, Alessandro Michele, wanted to give the lovely Italian house a new image. In perfumery, he did the same by working with the master of freshness Alberto Morillas on a fragrance that was both very floral, to keep the Gucci spirit, while pairing this bouquet with more delicate, more powdery flowers, sometimes even very classic ones — the surprise was splendid, Bloom was born.
Here, we had fun combining old-fashioned scents, like tuberose, with others that are hyper chic and cutting-edge, like the Rangoon creeper vine from the Far East, whose flower color changes as it blooms. Alessandro Michele on Bloom in Vogue.
For this new chapter of Bloom, Bloom Nettare di Fiori, Alessandro Michele and Alberto Morillas both sought to heighten the power of the top-note freshness while also enhancing the sensual depths, so as to symbolize, in this Bloom Nettare di Fiori, the union of earth and amber woods.
When ginger mingles with opulent flowers to surprise us in Bloom Nettare di Fiori
Bloom Nettare di Fiori has of course retained the opulent flowers of the original Bloom fragrance, such as Indian tuberose and jasmine bud extracts, not to mention the very rare and precious note of Quisqualis indica, an Indian flower, both delicate and powdery, which is harvested only at the very first blooming of the flower, just before it darkens. Flowers, then, sometimes Western, sometimes gathered from the four corners of the world, to offer a Bloom Nettare di Fiori that is as precious as ever.
However, Bloom Nettare di Fiori displays top notes quite different from its predecessor, which opened on sun-kissed jasmine notes; in this Nettare di Fiori, it is rose and ginger that open the ball, offering an intense floral freshness with icy green facets. Of course, splendid flowers arrive at the heart, but in the depths there is no iris note as in the original chapter — rather, very sensual woody intensities of patchouli and musk paired with the lovely honeyed osmanthus flower.