Mugler Aura Mugler Eau de Parfum
The Aura fragrance by Thierry Mugler Thierry Mugler is a relentless creator who spares no effort to bring his ideas to life. He does not hesitate to develop revolutionary artisanal techniques to achieve his goals.
- Brand
- Thierry Mugler
- Launch year
- 2017
- Perfumer
- Gender
- Women
- Olfactory family
- Woody
- Concentration
- Eau de Parfum
- EAN
- 3439600055221 (30 ml) · 3439600055207 (90 ml)
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Each of his fragrances is a genuine challenge, both in terms of the blending of scents and of the bottle design. As a result, each of his releases is highly anticipated and holds many surprises in store. The house's latest addition is no exception to the rule. The Aura fragrance nestles into a bottle of great beauty and delivers a gourmand scent, as only Thierry Mugler knows how to create…
The gourmand and woody scent of Aura by Thierry Mugler
Aura is a fragrance that is very different from its predecessors, yet has managed to preserve the DNA of the Thierry Mugler house. Indeed, Thierry Mugler is considered the initiator of gourmand fragrances, a trend that is particularly popular in the women's perfumery category. He created the very first sweet fragrance in history, in 1992. It is now world famous and is called Angel. Not wishing to change his signature, Thierry Mugler chose here to keep a gourmand sillage. Aura opens with a breath of rhubarb. It leaves behind it a sparkling, green and whimsical sensation. Both bitter and fruity, it is quickly followed by a brighter heart containing orange blossom. This Mediterranean plant is a great classic of women's perfumery and brings a more sun-kissed aspect here. Finally, Aura ends with a more syrupy and woody base emanating from vanilla.
Aura's bewitching bottle
Nevertheless, the new Aura would be nothing without its sumptuous bottle. Its container is particularly elaborate and its glass has been shaped here in a highly sculptural manner. The whole forms a kind of stylized heart and thus delivers a very strong message. Indeed, the heart is a symbol of love and emotion. Its reach is universal, and it is precisely for its powerful connotation that it was chosen by Thierry Mugler, a creator usually drawn more to stars. The green color, for its part, also carries a highly symbolic meaning. For Europeans, this cool hue symbolizes hope. For the Chinese, it is a sign of spring and kindness. It represents the universal sap that gives birth. In India, green is the color of the god Ganesha and is linked to the sphere of creation. It is the emblem of eternity and rebirth. It is also a symbol of balance, renewal, love and harmony. As is now clear, Aura is a fragrance of serenity and calm. It was unveiled with a highly seductive advertising visual. Featuring an undressed woman, it draws us into the heart of a lush forest. Only Aura's radiance seems to guide the young woman's steps, whose emerald green gaze is utterly bewitching.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Feline instinct in untamed nature
Buzzman campaign on TV, billboards, press and digital, film by Warren du Preez & Nick Thornton Jones with Zhenya Katava.
The global launch campaign was developed by the Buzzman agency and rolled out on television, billboards, press and digital, a first step for the agency into TV and print within the luxury world. The film was directed by the London-based duo Warren du Preez & Nick Thornton Jones.
Zhenya Katava, a Belarusian model, embodies a feline young woman moving through untamed nature, invited to listen to her instinct. The choice of the face of the campaign was made with Virginie Courtin-Clarins, director of Mugler Fashion, alongside the fragrance team.
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