Noir Extreme
Tom Ford launched Noir Extreme in 2015 and lent his own face to the campaign. Sonia Constant, who composed the formula, steers Noir toward an amber woody style: spices and citrus in the top, a kulfi accord, rose, jasmine and orange blossom in the heart, and a base of amber, sandalwood and vanilla. The translucent black glass bottle bears a gold logo and cap.
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Tom Ford announced Noir Extreme in January 2015, for release in May. Placed in the house’s Signature collection, the fragrance extends Noir, its masculine scent, in a more intense version, which the house then described as a woody oriental drenched in amber.
Sonia Constant composed the formula. The house attributes these words to her: Noir Extreme captures the daring, opulent side of the Noir man, the private side he keeps for himself; several retailers attribute the same line to Tom Ford.
Luxury beneath the suit
At launch, the fragrance was meant to capture the man who relishes excess and dares to be extraordinary. Today the house speaks of a bold amber woody scent of discreet sensuality, one that hints at the man beneath the bespoke suit.
The line has since grown with Noir Extreme Parfum, which intensifies the formula with cardamom, Shimoga ginger, tonka bean and guaiacwood, in a gold bottle. A body spray also extends the fragrance.
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The advertising
Tom Ford, the face of his own fragrance
Tom Ford himself poses for the Noir Extreme campaign, unveiled in late January 2015, four months before the fragrance’s release.
Tom Ford is the face of Noir Extreme: the first image from the campaign appeared in late January 2015, four months before the fragrance’s release. Fashionista recalls that he had already posed in his own ads and sees him as his best promotional tool.
According to theFashionSpot, he poses reclining on a chaise longue, in an unbuttoned white shirt, inviting viewers to discover the fragrance, already available for preorder on his website. The magazine notes that designers increasingly front their own brands.
From the same line
More perfumes from Tom Ford
Also composed by Sonia Constant
- Emblem IntenseMontblanc
- For Him Bleu Noir Eau de ToiletteNarciso Rodriguez
- La BelleJean Paul Gaultier
- Donna AcquaValentino
- Donna Noir AbsoluValentino
- Emblem AbsoluMontblanc
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