La Belle

Jean Paul Gaultier launched La Belle in July 2019, as a 30, 50 and 100 ml eau de parfum. It forms a couple with Le Beau, launched at the same time: two offshoots of Classique, from 1993, and Le Male, from 1995, which the Barcelona-based group Puig added to the house’s range.

The Gaultier garden

The house tells the story of the duo’s birth in the manner of Genesis. On the first day, Jean Paul Gaultier creates an enchanting garden; on the second, La Belle and Le Beau, born of Classique and Le Male; on the third, the most delightful sins; on the fourth, he rests.

In this tale, La Belle is the original woman of the garden, who lives there naked amid greenery and temptation. Luminous and sensual, desired by every handsome man, she has as her bottle a forbidden fruit that troubles the senses.

A duo by two perfumers

Quentin Bisch and Sonia Constant signed both fragrances of the couple. For Le Beau, its masculine counterpart, they brought together bergamot, coconut wood and tonka bean; for La Belle, they built a green amber around pear and vanilla.

A growing line

La Belle has given rise to a family of offshoots, among them La Belle Le Parfum, a more intense version, La Belle Paradise Garden and, in 2025, La Belle Flower Edition, whose campaign returns to the Garden of Eden.