Thank U Next
Thank U, Next is the Eau de Parfum that Ariana Grande launched in August 2019 under the name of her hit, composed by Jérôme Epinette at Robertet. White pear and wild raspberry meet a crème de coconut and pink rose petals, over macaroon sugar and a velvety musk. The pink bottle emerges from a broken heart.
- Brand
- Ariana Grande
- Launch year
- 2019
- Perfumer
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
- EAN
- 812256024279 (100 ml)
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Where to buy
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Ariana Grande launched Thank U, Next in August 2019, exclusively at Ulta Beauty in the United States. The fragrance takes its name from her song and album, and extends the series of fragrances she has been developing since 2015 with Luxe Brands.
It came after Cloud, named women’s fragrance of the year in the popular category at the 2019 Fragrance Foundation Awards. Jérôme Epinette, a perfumer at Robertet, signed the composition.
The house’s story
Ariana Grande explains that she wanted a fragrance related to Ari, her first, but more summery: she takes up its pear and raspberry and adds coconut. The house says it wants to shake up the gourmand genre by layering florals and a textured musk, for a more transparent signature.
Luxe Brands presents the fragrance as a blend of sensuality and sweetness, serving the message of the song: moving forward after a difficult chapter.
Olfactory pyramid
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The advertising
Hannah Lux Davis, August 2019
Ariana Grande poses herself for Hannah Lux Davis, a director already associated with her fragrance campaigns.
For the Thank U, Next campaign, Ariana Grande and Luxe Brands teamed up again with director Hannah Lux Davis, with the idea of weaving the fragrance into the world of the song. The singer poses herself for the images, and Luxe Brands presents the whole, fragrance, bottle and campaign, as a reflection of her message.
More perfumes from Ariana Grande
Also composed by Jérôme Epinette
- Mimosa IndigoAtelier Cologne
- Patchouli BlancVan Cleef & Arpels
- Arizona BloomFloral Street
- Vanilla CanyonPhlur
- Gypsy WaterByredo
- Bergamote SoleilAtelier Cologne
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