GourmandAriana Grande
The perfumes signed by Ariana Grande are produced under license by LUXE Brands, an American company based in New York and Florida. The singer joined the company in 2015 with Ari, and the range has since expanded to numerous releases. Her Cloud collection, launched in 2018, is its best-selling line and the one that earned the brand professional recognition.
Ariana Grande perfumes
Gourmand
Oriental
Floral
Floral
FloralA license entrusted to LUXE Brands
Ariana Grande entered perfumery in 2015 with Ari, under license from LUXE Brands, an American company whose portfolio also includes Khloé Kardashian and Nicki Minaj. Sweet Like Candy and Moonlight followed, and the licensee announced one hundred fifty million dollars in sales after two years of operation.
The singer is involved in the development of the fragrances and signs the statements accompanying each release. She also owns a separate makeup brand, r.e.m. beauty, which does not fall under this license.
Cloud, the collection that carries the brand
Cloud was launched in 2018 and received the award for fragrance of the year at the 2019 Fragrance Foundation Awards. Cloud Intense arrived in 2021, Cloud Pink in 2023, Cloud Aurora in July 2026: four variations on a gourmand accord that LUXE Brands presents as the singer's best-selling collection.
Perfumer Clément Gavarry, of Firmenich, composed Cloud, Cloud Pink and Cloud Aurora. The latter is built on blackcurrant, cotton candy, vanilla, musks and amber, and reuses the collection's teardrop bottle in a pearlescent version.
A celebrity brand that has lasted
Celebrity perfumery saw a strong decline after 2010, and few licenses survived it. Ariana Grande's is an exception in its longevity: launched in 2015, it was still releasing a fragrance in July 2026, accompanied by mists and derivative formats.
Recent releases are tied to the singer's current activity, whose film roles and tours sustain the line's visibility. LUXE Brands presents Cloud as a lineup set to expand further.