Rem Eau de Toilette

Réminiscence launched Rem in 1996. The house, founded in 1970 by Zoé Coste and Nino Amaddeo, makes it the second pillar of its collection, alongside Le Patchouli, its elder by twenty-five years, and presents it as a unisex fragrance.

A memory of Saint-Barthélemy

The fragrance was born of a memory of the beaches of Saint-Barthélemy that Zoé Coste wanted to capture in a bottle, according to Lili, of Needs and Moods. Nino Amaddeo, quoted by Prime Beauté, describes it as a fragrance made of memories, a journey along the water whose name is an anagram of mer, the French word for sea.

Perfumer Francis Camail composed it. Lili, of Needs and Moods, recalls that he co-signed L’Eau d’Hadrien with Annick Goutal, and ranks Rem among the very first women’s fragrances with a marine accord, four years after L’Eau d’Issey.

A relaunch

According to Lili, the brand went through a long eclipse after Zoé Coste’s death in 2007, before being relaunched by Gaëlle de Prunelé and David Lozano, with the support of the Robertet group. The original formulas were kept; only the colorants disappeared and the bottles were modernized.

The house now sells Le Rem as an eau de toilette intense in eleven, fifty and one hundred milliliters. For its thirtieth anniversary, Lili points to a limited edition named Le Rem Limited Edition 1996, aimed at the house’s collectors.