Born in 1996, Rem is Réminiscence’s second pillar after Le Patchouli. Francis Camail translates the memory of the beaches of Saint-Barthélemy: a marine note carried by calone, lilac and jasmine, a heart of patchouli and fenugreek, and a base of vanilla, tonka bean and white musks. Its name is an anagram of “mer”, French for sea.
A blue bottle that has become the house’s emblem, echoing the turquoise waters of Saint-Barthélemy; the brand’s relaunch modernized it.
Réminiscence presents Le Rem in a blue bottle it regards as emblematic, echoing the turquoise waters into which the fragrance dives. Nino Amaddeo already associated Rem with a color, a luminous turquoise lapped by waves of coral, according to Prime Beauté.
In 2025, VerityMag described a turquoise bottle with a fluid shape, like a pebble polished by the sea. With the relaunch, according to Lili, the house’s bottles were modernized; Le Rem comes in eleven, fifty and one hundred milliliters.