Jimmy Choo
Man Extreme
Man Extreme was released in February 2025, a new iteration of the Jimmy Choo Man line launched in 2014. Anne Flipo and Tanguy Guesnet built it as a fougère: red thyme and black pepper in the opening, clary sage and geranium in the aromatic register, and a base where vetiver dries the tonka bean, which the house says is warmed by amber woods.
- Brand
- Jimmy Choo
- Launch year
- 2025
- Perfumers
- Anne Flipo
- Tanguy Guesnet
- Gender
- Men
- Olfactory family
- Fougère
- Concentration
- Eau de Parfum
Where to buy
The Jimmy Choo Man line was born in 2014 and has grown over the years with Man Intense, Man Ice, Man Blue and Man Aqua. Man Extreme arrived on the French market in February 2025, as an Eau de Parfum.
Anne Flipo, master perfumer, and Tanguy Guesnet signed the formula. Flipo says she sought to translate the nuances of red into raw materials, and says she immediately thought of red thyme for its burning freshness.
Guesnet describes for his part the shared intention: to modernize the classic structure of the fougère with a sensual warmth, brought by tonka bean and amber woods, to give the line a recognizable signature.
The house sells the fragrance in thirty, fifty and one hundred milliliters, from forty-nine to ninety-nine euros at Sephora. Its narrative holds to adventure and open spaces, a setting echoed by the campaign.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Marlon Teixeira between ocean and land
Marlon Teixeira, face of the house since 2016, moves through wild landscapes where ocean meets land.
The house once again entrusts the campaign to Brazilian model Marlon Teixeira, face of its men's line since 2016. The choice reflects continuity: the Man line keeps the same face from one launch to the next.
The images show him moving through wild, powerful landscapes, where ocean meets land. The setting conveys the narrative of adventure and open spaces that the house maintains about the fragrance.