Original PARFUM

A new “Green Match” lacquer

While the first L.12.12 bottles featured a slightly translucent grass green, Lacoste here opts for a deep matte forest green lacquer. The finish evokes grass courts freshly watered at dusk: the surface delicately catches the light, yet stays dark enough to underscore the Parfum character (25% concentration). This matte hue contrasts with the glossy metallic collar surrounding the pump; together, they form a resolutely elegant “polo shirt + cufflink” duo.

A design object… and a responsible one

30% post-consumer recycled glass

Lacoste continues its CSR approach and incorporates 30% PCR glass into the bottle body. The glass is then clarified and lacquered, to achieve chromatic depth without visible impurities.

Scratch-resistant water-based lacquer

Unlike earlier solvent-based varnishes, the “Green Match” lacquer is water-based. Two superimposed layers – the first optical, the second protective – ensure resistance to scratches and fingerprints, an essential asset for athletes who slip the bottle into their bag.

Bioplastic cap and crocodile signature

The cap echoes the ribbed collar texture of the polo shirt. It is molded from a sugarcane-derived bioplastic, then finished with a fine polished silver patina. On the front face, an embossed crocodile in tone-on-tone discreetly recalls the house DNA. With each opening, the slight click evokes the snap button of a sporty polo shirt – a sonic and tactile wink.

Three sizes… and a refill designed like a training canister

• 50 ml: “locker” size, ideal for the gym.
• 90 ml: signature size for the bathroom.
• 150 ml refill: 100% recycled PE cylinder, fitted with a drip-free spout and an auto-stop valve; 40 seconds are enough to fully fill the bottle while saving 65% glass and 50% plastic compared to a new bottle.

Unscrewable pump & protected thread

With a quarter turn, the pump releases; a silicone seal ensures a tight fit during refilling. A metal ring conceals the thread when the head is screwed on, preserving the bottle's clean lines.

The case: a miniature clay court

Outer packaging

The FSC cardboard box features a “tennis grain” texture to the touch; a lighter green traces a diagonal service line, recalling the court. At the center, the white crocodile appears embossed, as if embroidered onto a polo shirt.

Inner cradle & reuse

The bottle is nestled in a molded pulp cradle tinted clay-court ochre. Once the fragrance is used up, this support can serve as a catch-all: via a QR code, the consumer is invited to turn it into a holder for used tennis balls or a pot for mini succulents.

Elegant crocodile, protected planet

Lacoste Original Parfum combines emblematic design with sustainable innovation: a recognizable polo silhouette, new matte lacquer, PCR glass, bioplastic cap, quick refill and reusable case. A functional object for urban athletes, but also an ecological statement – like a cross-court backhand: precise, powerful, while preserving its playing field.