L’étiquette

L’étiquette is a lavender from Horace, conceived with the founders of the men’s fashion magazine L’Étiquette and launched in spring 2025. Aromatic and smoky, it moves from tobacco, galbanum and juniper to lavender and cypress, over a base of iris, tonka bean and cashmeran, around a simple idea: lavender, cigarette and suit.

Brand: Horace
Launch year: 2025
Gender: Unisex
Olfactory family: Aromatic
Secondary family: Fougère
Concentration: Eau de Parfum

Published October 27, 2026

Where to buy

Horace created L’étiquette with the founders of the men’s fashion magazine L’Étiquette, and launched it in spring 2025. The starting idea comes down to three images: a lavender, a hint of cigarette, a suit.

For the house, all its fragrances are worn regardless of gender; Sephora classifies L’étiquette among fragrances for men.