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Burberry

Her Parfum

Her Parfum, launched by Burberry in January 2026, is the most intense version of the Her line. This fruity gourmand opens on cherry and pear, makes an accord of amber, freesia, whipped cream and patchouli its heart and rests on vanilla absolute, moss and musk, in the Her bottle dressed in opaque deep pink glass.

Brand
Burberry
Launch year
2026
Gender
Women
Olfactory family
Gourmand
Secondary family
Fruity
Concentration
Parfum
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Her Parfum

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Burberry launched Her Parfum on January 5, 2026, presenting it as the most intense addition to the Her family, which the Her eau de parfum opened in 2018. The house describes it as a fruity yet profound gourmand, complex and full of contrasts, gliding from cherry to a warm amber and an enveloping vanilla.

A family of five

Her Parfum joins Her Eau de Parfum Elixir, Her Eau de Parfum Intense, Her Eau de Parfum and Her Eau de Toilette, and leads the line by its concentration. The house calls it daring and sophisticated, and like the whole line ties it to the energy of London.

Olivia Dean

British singer-songwriter Olivia Dean is its face. Burberry likens her blend of musical genres, nostalgic yet modern, personal yet resonant, to the bold notes of the fragrance. She associates cherry with London’s cherry trees in spring, when all the trees turn pink.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Olivia Dean, 2026

Olivia Dean embodies Her Parfum in a campaign set in London, from its streets to the wide skies of its parks.

Burberry presented Her Parfum in January 2026 with Olivia Dean as its face. The campaign is set in London, from its urban landscape to the wide skies of its parks, and extends the bond between the Her line and the British capital.

The film follows the singer through the city, where she draws her inspiration. For Olivia Dean, it is about being in the sky and feeling free, flying above everything and feeling untouchable.

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