Romano Ricci

The great-grandson of couturier Nina Ricci and grandson of Robert Ricci, Romano Ricci founded Juliette Has A Gun in 2006. The brand, created between Paris and Grasse, features a Shakespearean Juliet whose weapon is perfume. In 2010 he created Not a Perfume, built on a single synthetic molecule, Cetalox, which became the house's best-seller.

The Ricci Heir

Romano Ricci is the great-grandson of couturier Nina Ricci and the grandson of Robert Ricci, who introduced him to perfumery. He trained in the craft for several years before launching his own brand, and the house says he persuaded Francis Kurkdjian to join him in creating Juliette Has A Gun.

The brand was born in 2006. Its name stages a Shakespearean Juliet transported to the twenty-first century, whose weapon is perfume, a tool of seduction. The perfumes are created between Paris and Grasse, and the house wants them to be emblems of style and originality rather than merely pleasant fragrances.

Not a Perfume and Beyond

In 2010, Not a Perfume relied on a single ingredient, Cetalox, a fully synthetic, allergen-free molecule. Usually used as a base note, Cetalox takes the lead role here. Romano Ricci made it the house's best-seller and believes it has inspired many brands since its launch.

The Superdose version took up the principle in 2019, and the house also offers it as a body oil and a mist. His other creations for the brand include Lili Fantasy (2021), Magnolia Bliss (2022), Juliette (2024), Miami Shake (2025) and Purple Trouble (2026).