Maison Margiela
REPLICA Never Ending Summer
REPLICA Never Ending Summer arrived in March 2025, an eau de toilette in Maison Margiela’s line of memories, signed by Christophe Raynaud. It tells of an endless summer on the Amalfi Coast: an Italian spritz accord, bitter orange and pepper at the top, an Earl Grey tea accord, cardamom and nutmeg at the center, vetiver, cedar and patchouli at the base.
- Brand
- Maison Margiela
- Launch year
- 2025
- Perfumer
- Gender
- Unisex
- Olfactory family
- Citrus
- Concentration
- Eau de Toilette
Published
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Where to buy
The REPLICA line reproduces shared memories, just as the fashion house reproduced found garments. Never Ending Summer joins the collection as an eau de toilette on March 21, 2025, sold in France at Sephora.
An Amalfi summer
Christophe Raynaud composes the perfume around an Italian spritz accord that the house presents as its signature. It puts into it the zest of an Italian aperitivo, the freedom of a sun-drenched coast and a sparkling sophistication.
The accord intertwines with bitter orange, described as a freshly peeled fruit, and with vetiver, to which the house attributes the earthiness of Italy. It intends the perfume for summer without confining it there, and calls it unisex.
Sizes and pairings
The range comprises ten, thirty and one hundred milliliters, the latter in a refillable bottle. The house suggests pairing it with Lazy Sunday Morning, a duo it names Amalfi Daydream.
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The advertising
Maddie Ziegler, The Memory Box
Actress and dancer Maddie Ziegler becomes the face of the REPLICA line with Never Ending Summer, in The Memory Box campaign.
The launch makes the American actress and dancer Maddie Ziegler the new face of the REPLICA line. Her first campaign, The Memory Box, shows her dancing around a box of memories that takes her back to moments spent on Italian beaches.
Interviewed by Fashionista on the day of release, she says she loves the combination of orange, Italian spritz and vetiver in Never Ending Summer, and wears it year-round, alternating with Afternoon Delight from the same house.
More perfumes from Maison Margiela
Also composed by Christophe Raynaud
- Azzaro Pour Homme Night TimeAzzaro
- L'Eau d'Issey pour Homme FraîcheIssey Miyaké
- Fables d'OrientL'Artisan Parfumeur
- Chrome LegendAzzaro
- MYSLF L’AbsoluYves Saint Laurent
- Now MenAzzaro
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