4711 Original Intense

4711 Original Intense comes out in autumn 2026 under the 4711 brand, owned by the German group Mäurer & Wirtz. A unisex eau de parfum in a 100 ml bottle, it reinterprets 4711 Echt Kölnisch Wasser, the eau de Cologne born, according to the house, in 1792 on Cologne’s Glockengasse.

Several online perfumeries sell it under the name Echt Kölnisch Wasser Intense. On the bottle, it is called Original Intense, with the Eau de Parfum designation in plain view.

An eau de Cologne turned eau de parfum

Mäurer & Wirtz explains the launch by two market trends: demand for higher concentrations and the appeal of brands with an authentic history. Its answer comes down to one figure, 15% perfume oils, in an eau de parfum formula, whereas the original remains an eau de Cologne.

The house says it sought more depth and presence without losing the recognizable character of the original. It intends the fragrance for everyday wear, for longtime admirers of the brand as well as for a younger, quality-conscious audience.

A release that started in Germany

The house’s press release announced a launch at the end of September 2026 at the Rossmann and Müller drugstore chains and on the 4711 online shop. The Austrian press placed it in mid-October at Müller, and European online perfumeries have offered it since.

What is not known yet

The perfumer’s name has not been disclosed, and no critic has yet given an opinion on 4711 Original Intense. The house has not presented any advertising campaign for its launch.