The Cut

The Cut was launched in 2025 by Penhaligon’s, just ahead of that year’s London Fashion Week. Created by perfumer Paul Guerlain, this men’s Eau de Parfum draws on Savile Row, the London street emblematic of bespoke tailoring, to offer a modern fougère with a spirit that is both traditional and contemporary. The bottle, dressed with a bow and a label inspired by tweed, visually extends this reference to British craftsmanship.

The top combines basil, lavender and mint, forming a fresh, herbaceous aromatic opening. The heart develops an accord of cypress and clary sage, which establishes a green, aromatic dimension. The base rests on cedar, to which the house adds a fir balsam — a note not represented in the official pyramid — which contributes to the resinous, forest-like facet of the composition. The perfumer claims a spirit he describes as smart and traditional with unexpected modern elements.

The Cut is part of the tradition of classic men’s fougères, revisited by Penhaligon’s with a contemporary sensibility and a strong narrative grounding in London craftsmanship. Its woody aromatic structure makes it a fragrance suited to professional and formal contexts, for those who appreciate elegant, precise compositions evocative of craftsmanship and distinction.