The news has just broken and the house Yves Saint-Laurent will very soon present its new perfume La Nuit de L'Homme Eau Electrique. It will launch at the beginning of 2017 and will be presented in a case similar to that of its predecessor, La Nuit de L'Homme, but entirely redesigned in electric blue tones.
The night is considered by many to be a moment during which everything is possible. Also, as if to pay tribute to men's sensuality and to enhance their natural charisma, Yves Saint-Laurent decided, in 2009, to dedicate a perfume to them. It is today considered one of the house of Yves Saint-Laurent's best-sellers. This is the essential La Nuit De L'Homme. Today, this perfume returns in the form of La Nuit De L'Homme Eau Electrique. More magnetic than ever, it carries all the codes of the house of Yves Saint-Laurent while combining them with an electrifying touch. Let us take a closer look at how this translates in its bottle.
A bottle in the image of Yves Saint-Laurent masculinity
From the very first sight of the new Yves Saint-Laurent bottle, the similarities with its predecessors are striking. Thus, La Nuit De L'Homme Eau Electrique draws us into the same universe as its predecessors. It conveys the vision of a very contrasted and nuanced masculinity. La Nuit De L'Homme Eau Electrique is the perfume of an elegant, seductive man, endowed with an extraordinary aura. Nonetheless, beneath its apparent clarity, it seems to hide a much darker facet. Thus, La Nuit De L'Homme Eau Electrique seems to possess a double personality. It embodies both the bad boy coveted by women and the ideal son-in-law much appreciated by mothers-in-law. Its bluish color, meanwhile, conveys the image of absolute freedom. Indeed, in universal language, blue is synonymous with wide open spaces. It is the color of water, source of life, but also that of the sky. Thus, La Nuit De L'Homme Eau Electrique seems, more than ever, to open up the field of possibilities. It is intended for bold men eager to let their instinct fully express itself.
When the iconic La Nuit De L'Homme bottle becomes electrified
La Nuit De L'Homme Eau Electrique is a perfume that immediately asserts its imposing stature. Thus, it rests on a cylindrical glass base solidly anchored to the ground. This perfume thus gives off a sense of stability and quality. It alone takes up all the codes of the house of Yves Saint-Laurent. Thus, it has a very graphic design. This is highly nuanced. The bluish transparency of its base contrasts with the opaque darkness of its top. The roundness of its base also faces off against a structure with sharp edges. Thus, the design of La Nuit De L'Homme Eau Electrique perfectly conveys the contrast present in this perfume. Every detail seems to be perfectly studied to ensure a perfect harmony between its scent, its visual and its advertisement. All of this nonetheless gives us a poetic image, almost similar to that of twilight. Only the stem of its black spray nozzle breaks with the clarity of its base. All of this offers us a resolutely modern visual charged with a certain timelessness.