Kenzo World is the women’s eau de parfum launched by Kenzo at the end of August 2016, the first fragrance by Carol Lim and Humberto Leon, the house’s creative directors. Francis Kurkdjian pairs peony, Egyptian jasmine and Ambroxan in a floral amber. Its eye-shaped bottle takes up a motif from Kenzo’s collections, and its film by Spike Jonze sets Margaret Qualley dancing.
For Robin of Now Smell This, Kenzo World is lively and youthful but remains conventional: all its surprises are visual, none of them olfactory.
What critics say
Surprises that are only visual
Robin devoted a Now Smell This review to Kenzo World on November 1, 2016. She describes a fruit bomb opening, bright, sweet and dazzling, an indistinct floral heart of pink perfume flowers and a woody, musky and amber base, pale but gently warm.
The reviewer notes touches of greenery and, early on, a sour note, sometimes pleasantly tart, sometimes simply sour. She grants the fragrance liveliness, energy, a certain ease of wear and a youthful character.
Far from the film
Despite Spike Jonze’s film, the bottle, the new artistic direction and the signature of Francis Kurkdjian, Robin finds it wholly constrained by convention: it smells like any modern pink, fruity and woody floral, without copying any particular perfume.
She prefers Flower by Kenzo L’Elixir among the house’s fruity scents, My Burberry among mainstream Kurkdjians and La Perla Eclix for an eye-shaped bottle. In her replies to readers, she sums up the gap: one message for Spike Jonze, an entirely different one for the perfumer.
More perfumes from Kenzo
Also composed by Francis Kurkdjian
- Her Eau de ParfumBurberry
- RumeurLanvin
- Baccarat Rouge 540Maison Francis Kurkdjian
- Baccarat Rouge 540 Extrait de ParfumMaison Francis Kurkdjian
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