Kenzo World is the women’s eau de parfum launched by Kenzo at the end of August 2016, the first fragrance by Carol Lim and Humberto Leon, the house’s creative directors. Francis Kurkdjian pairs peony, Egyptian jasmine and Ambroxan in a floral amber. Its eye-shaped bottle takes up a motif from Kenzo’s collections, and its film by Spike Jonze sets Margaret Qualley dancing.
Kenzo describes World as a floral amber. As in a dream bouquet, peony accompanies Egyptian jasmine and its facets of small red fruits, while Ambroxan supports the whole.
Peony and Egyptian jasmine
Peony opens the composition and Egyptian jasmine holds its heart. Announcements at the launch, in 2016, also listed red fruits among the notes, and the house spoke of an unprecedented encounter between peony, jasmine and the sparkling crystals of ambroxan.
An Ambroxan base
In the base, Ambroxan, a synthetic molecule whose scent recalls ambergris, brings voluptuousness and sensuality, according to Kenzo. To present World, the house confines itself to three materials: peony, jasmine and ambroxan.
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