Kenzo World, a floral feminine fragrance. Anyone who watches television, even occasionally, could not have missed the new Kenzo advertisement. Indeed, it generated a great deal of attention, both for its music and for its dancer and its enigmatic quality.
In 2016, the Kenzo house took a 190-degree turn with the introduction of Kenzo World. Since 2013, Carol Lim and Humberto Leon have led the house's artistic direction, and Kenzo World is their first fragrance, the fruit of their creativity. A wild advertisement, an innovative bottle — everything here demonstrates the brand's freedom of expression, the spontaneity it wanted to convey, as well as its way of seeing life in color and living it to the fullest. Compared to other Kenzo fragrances such as Flower by Kenzo or Jeu d'Amour, Kenzo World truly marks a 190-degree turn.
Francis Kurkdjian at the heart of the Kenzo World fragrance
One of the most talented perfumers imagined the composition of Kenzo World: Francis Kurkdjian. He is considered a visionary perfumer, one who knows how to combine modernity with rigor. After attending the renowned perfumery school in Versailles, ISIPCA, he had the opportunity to create the composition of the legendary Jean-Paul Gaultier Le Male (1995). In 2001, Francis Kurkdjian was awarded the François Coty Perfumer Prize for the whole of his creations. In 2008, he also won the Cosmétique Magazine Award for perfumer of the year. In 2009, Francis Kurkdjian opened his own atelier, Maison Francis Kurkdjian. For the creation of Kenzo World, Francis Kurkdjian paired peony with Egyptian jasmine, all stirred with ambroxan.
The floral dominance of Kenzo World
At once simple and complex, the composition of Kenzo World is floral, musky, woody and even animalic. Kenzo World opens with the fruity, sweet shades of red fruits. The heart of Kenzo World is feminine and floral, blending peony beautifully with Egyptian jasmine, which offers very sensual tonalities here, alongside abstract floral notes. The base is meant to be ultra sensual, as it is filled with ambroxan. This is a molecule derived from organic research, designed to replace ambergris. Ambergris, widely used in the twentieth century, was obtained from the secretions of the sperm whale. Sperm whale and whale hunting was banned in 1986, and perfumery had to find an alternative to reproduce the highly sought-after scent of ambergris.
Kenzo World embodies the brand's new creativity, its new energy. Created by Francis Kurkdjian, Kenzo World is an essence with a floral dominance, cradled by ambroxan. Between its wild advertisement and its highly original bottle, there is no doubt that Kenzo World signals a genuine change of direction.