The sweet and feminine recipe of Kenzo World Intense embodies the renewal of the Kenzo house. This huge launch managed to surprise us, both through its bottle and its communication. Admit it, were you not intrigued by its wild advertisement and its look of an eye decorated with a gold pearl?
Kenzo World Intense was released in 2017, coming to complete the highly innovative saga of the Kenzo house. Indeed, the very first Kenzo World had come out a year earlier, literally revolutionizing the world of perfumery and definitively turning a page in the history of Kenzo. With it, out goes the poppy of Flower by Kenzo and in comes the brand's third eye! On the scent side, Kenzo World Intense is a floral explosion, combining jasmine and peony in an infinitely gourmand breath. On the advertising side, Kenzo World Intense preserves the highly noticed campaign of the first Kenzo World, signed by Spike Jonze. But what about its bottle? Here again, the main codes of Kenzo's collection are preserved. A few elements differ, but Kenzo World Intense's belonging to this saga is immediately obvious.
Kenzo creates an eye-shaped bottle
Kenzo World aimed to mark a genuine renewal within the Kenzo brand. Indeed, it was the very first juice to be signed by the creators Carol Lim and Humberto Leon, who had recently taken over the brand's direction. Its bottle therefore embodies this change and this new way of seeing fashion and perfumery according to Kenzo. To achieve this, the house imagined a perfume bottle shaped like an eye. Highly atypical, it is impossible to ignore. With Kenzo World Intense, forget traditionally round or rectangular bottles. This one truly takes the shape of an eye, which gives it a very distinctive silhouette. Its glass plays on a dual texture, frosted or perfectly translucent, to symbolize the iris of this eye. Its cap, meanwhile, takes the shape of an eyelid. Made of ridged black rubber, it symbolizes a multitude of curled lashes, drawing a smoldering gaze. A small gold pearl is also attached at its neck. From there, it falls in the middle of the glass iris, forming its pupil.
The new color of Kenzo World Intense
Unlike its predecessor, Kenzo World Intense offers a new color. Mirroring the fragrance it contains, it becomes more intense and dark. Previously, it was imagined in a very light, pastel sky blue. This time, it is rather a teal blue, leaning slightly toward black, which only amplifies its air of mystery. Moreover, this color is also present on its cardboard packaging, creating a perfect harmony. The small gold bead, meanwhile, remains unchanged. Finally, let us recall that Kenzo World Intense's black rubber cap is also inspired by one of Kenzo's iconic bags, the Kenzo Kalifornia. Mysterious and fascinating, Kenzo World Intense is just as pleasing visually as it is to the touch. It comes in several different sizes. It is available more precisely in 30, 50 or 75 ml spray bottles.