Idôle L’Intense, the fragrance of a strong woman. La Vie Est Belle is one of the most beautiful creations from the house of Lancôme. It therefore took real audacity to design a successor to this cult fragrance. Since 2019, it seems that this has been achieved, thanks to Lancôme's feminine fragrance Idôle.
The house of Lancôme is among the greatest names in perfumery worldwide. As a result, each of its olfactory releases is always highly anticipated. Once again, in 2019, Lancôme presents a brand new fragrance. Named Idôle, it is composed of a light floral fragrance, while also featuring an elegant and surprising bottle. As for its face, it is embodied by actress Zendaya. So, does it live up to expectations? What are its strengths? Here is everything you need to know! Idôle: an elegant and surprising bottle. Let us begin with the bottle of this new fragrance. Here, Lancôme succeeds in a brilliant wager: combining simplicity and audacity! At first glance, the bottle seems fairly classic. It is a vertical rectangle, conveying a sense of power, determination and confidence.
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Its color, meanwhile, is pink, a fairly standard choice in women's perfumery. Even so, the whole is very appealing: revealing a certain tenderness and an instant sense of poetry. Its refinement, meanwhile, emerges from various rose gold elements. Lancôme thus chose a particularly trendy material! So where is the surprise? Lancôme makes a bold move by creating the first fragrance of its kind: the thinnest in the world! In fact, Idôle is contained in a bottle barely 15 mm thick. Beyond its bold spirit, this represents a genuine technical feat in glassmaking.
The simple yet highly refined scent of Idôle
As for the scent, here again, Lancôme chose to reclaim the great classics of women's perfumery. Its fragrance Idôle is built on a rose-jasmine duo, two ingredients widely used in feminine fragrances. Bergamot and pear, meanwhile, preserve all of its freshness. While these raw materials are nothing particularly surprising, here they are blended with deep harmony, giving rise to a fragrance that is very pleasant to wear on warm summer days. Furthermore, all the ingredients included in this composition come from noble crops and are of impeccable quality.
Lancôme's eco-responsible ambitions
Highly respectful of the planet, and mindful of its future, Lancôme also paid particular attention to the ecological dimension of its new fragrance Idôle. The rose used in its composition comes from a crop exclusively dedicated to the brand, grown from fair-trade resources. Likewise, the Idôle bottle is refillable. Thus, once empty, it simply needs to be refilled, without changing the container. It is therefore far more respectful of the planet and reduces its environmental impact.
Lancôme secures a prized face of the campaign
Finally, to underpin the launch of its fragrance, Lancôme also chose a face of considerable stature. The house called on one of Hollywood's rising stars: the talented Zendaya, recently spotlighted in the blockbusters Spider-Man: Homecoming and The Greatest Showman.