Idôle L’Intense, the fragrance of a strong woman. La Vie Est Belle is one of the most beautiful creations from the house of Lancôme. It therefore took real audacity to design a successor to this cult fragrance. Since 2019, it seems that this has been achieved, thanks to Lancôme's feminine fragrance Idôle.
The house of Lancôme has just announced major news that is already making waves in the world of women's perfumery: the launch of its fragrance Idôle on August 22, 2019. Presented in “the thinnest bottle in the world”, it immediately charms with its pink color and highly architectural line. But what lies behind this splendid bottle, paired with Hollywood star Zendaya as its face? Focus on Lancôme's fresh, springlike fragrance.
Idôle: three perfumers at work for an airy scent
Idôle by Lancôme owes its existence to three renowned perfumers, namely Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. Together, they imagined a fragrance for a new generation of women who challenge the status quo, who free themselves from tradition and who redefine the meaning of success. More specifically, Idôle by Lancôme is a fresh, light fragrance, with a fairly understated formula whose ingredients were rigorously selected.
Rose, the central element of the Idôle fragrance
To create this fragrance, Lancôme set its sights on one of the most symbolic flowers of feminine scents: rose. Many perfumers describe it as the sugar of perfumery. Here, it is exclusively a Turkish rose, more precisely Isparta rose, grown specially for Lancôme from fair-trade resources. Today, there are two main varieties of rose used in perfumery. Nonetheless, Turkish rose is the source of 95% of fragrances that contain it. Prestigious, it requires very meticulous work and long hours of preparation. To give an idea of its prestige, it takes 3,500 to 4,500 kg of flowers to obtain a single kilo of essence. Here, Turkish rose gives Idôle a floral, fruity breath. Noble and light, it reveals the most luxurious side of this fragrance, while having a radiant and highly refreshing effect.
The other ingredients of Idôle by Lancôme
Forming the most celebrated duo in women's perfumery, rose is here paired with jasmine. A plant native to the mountains of northwestern India, jasmine is a very rich ingredient, at once floral, fruity, animalic and powdery. A symbol of prestige, it gives Idôle by Lancôme an undeniable elegance. Bergamot, meanwhile, also lends freshness to the formula. The fruit of a cross between the lemon tree and the bitter orange tree, it is an icon of the Mediterranean. Bergamot gives Idôle a zesty, sparkling lift. Finally, pear further enriches the composition's fruity, juicy character. The whole is extremely fresh and airy, pairing wonderfully with warm summer days. Idôle by Lancôme is a rich, remarkably well-structured fragrance that nonetheless never becomes overly opulent. It stands as a perfect demonstration of Lancôme's full expertise.