H24

Hermès launched H24 in 2021, fifteen years after Terre d’Hermès: it is Christine Nagel’s first masculine pillar for the house. Hermès presents it as the first olfactory expression of the contemporary man as the house sees him, a lively, luminous scent born of a hybrid between nature and technology.

A name as a key

The H stands for Hermès, for homme (man) and for heures (hours); the number 24 speaks of a relationship with time and points to the house’s historic address, 24 rue du Faubourg Saint-Honoré in Paris. Hermès presents H24 as the key to a new space.

A high-tech fougère

In its press materials, Hermès calls H24 a high-tech fougère. Interviewed by Dariush Alavi for the Persolaise blog, Christine Nagel takes up the phrase and cites among her influences Vent Vert, the green fragrance Germaine Cellier composed for Balmain.

Sclarene

The house credits sclarene with a warm, metallic note. Christine Nagel, quoted by Thomas Dunckley, says she was after the smell of hot irons pressed on damp woolen cloth, which hangs in the air of the Hermès sewing workshops.

A line

H24 has since led to an eau de parfum and to H24 Herbes Vives, an eau de parfum that combines, according to the house, a bouquet of fresh herbs, the texture of a pear granita and a cooling molecule, Physcool.