
H24, an eau de toilette for men launched by Hermès in 2021, is the house’s first major masculine since Terre d’Hermès. Christine Nagel pairs clary sage, narcissus and rosewood with sclarene, a molecule with warm, metallic accents, in what Hermès presents as a high-tech fougère. The bottle, designed by Philippe Mouquet, is refillable.
Hermès describes an aromatic, plant-like freshness built on four materials: clary sage, which the house calls enveloping, narcissus, which it calls electric, rosewood, and sclarene, metallic and warm. The house does not divide them into tiers.
Top
For Dariush Alavi (Persolaise), clary sage, narcissus and rosewood form the opening: the sage gives it a green, almost pastoral energy, the narcissus its optimism, the rosewood a floral inflection.
Base
Sclarene dominates the base according to Dariush Alavi, with a bitterness that recalls the chypres of old. Kevin (Now Smell This) perceives it earlier, as a murky, metallic water note that fades quickly before the sage, light woods and amber return.
What the label declares
The ingredient list published by the house has eighteen entries. After alcohol come water and fragrance, in that order; the list also carries three UV filters, ethylhexyl methoxycinnamate, ethylhexyl salicylate and butyl methoxydibenzoylmethane, and an antioxidant, BHT.
It declares eleven regulated allergens, including limonene, coumarin, alpha-isomethyl ionone, geraniol and eugenol. It also names oakmoss extract, which with coumarin forms the backbone of the classic fougère; it is the natural material the list declares.
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