H24 the new Eau de Toilette for men signed Hermès. The Terre d’Hermès fragrance is a true legend of masculine perfumery, portraying a man in perfect harmony with nature. This time, in 2021, Hermès offers another masculine creation. However, on this occasion, the man in question is more attuned to his era and his time.
At the start of 2021, the Hermès house presents a new fragrance named H24. An olfactory expression of the contemporary man according to Hermès, it is a lively, refreshing creation, combining traditional techniques with more innovative materials. H24 is “the expression of a world in motion and of contemporary man in the world.” Presented in an architectural, streamlined bottle, it immediately conveys a sense of modernity. So, what about its composition?
Sage, the main ingredient of H24 by Hermès
H24 by Hermès is a very refreshing, Mediterranean fragrance. It belongs to a register widely used in masculine perfumery: aromatics. Green and invigorating, it lacks neither spirit nor flair. Sage is its central ingredient. It is what gives it its untamed temperament, perfectly in tune with today's men. Yet its energy takes nothing away from its elegance. Added to this are also narcissus, a chypre flower, as well as rosewood. Through this final raw material, H24 asserts its virility with softness and tenderness.
Sclarene, an innovative synthetic material
Beyond these main ingredients, H24 also carries a more innovative and surprising spirit. This comes from a synthetic molecule called sclarene. More specifically, it is an ingredient whose scent recalls that of hot vapor in contact with a metal surface. If Christine Nagel chose to incorporate it into her formula, it is above all to echo the intimate world of Hermès. With sclarene, H24 draws us into the brand's sewing workshops, as the hot soleplate of the iron presses still-damp fabrics.
H24, a bold fragrance signed Christine Nagel
Overall, H24 is a fragrance in perfect harmony with the world of Christine Nagel, official perfumer of Hermès. Indeed, she is a free-spirited, hedonistic woman, who loves chemistry as much as perfumery. Possessing undeniable skill with synthetic molecules, she describes herself as fascinated by trails of flair, as is precisely the case in this masculine juice. It should also be noted that Christine Nagel grew up in the Mediterranean region. With sage, the creator shares a bit of her personal history. This fragrance therefore echoes both her personal tastes and the history of Hermès. It is an intimate dive into the Hermès premises, while paying tribute to the men of today.
H24 is the olfactory expression of the contemporary man according to Hermès. A creation that combines, as in each of the brand's collections, traditional techniques and innovative materials. It is a fragrance designed for a man in perfect symbiosis with his environment, an agile, lively man, a man constantly in motion.