G.O.A.T. Man

G.O.A.T. Man is a men’s eau de parfum by BellaVita, an Indian house based in Gurugram, launched in 2023. Its name, an acronym for Greatest Of All Time, dedicates it to men who are masters of their craft. Woody and musky, it sets the freshness of bergamot, lavender and pepper against the warmth of patchouli, amber, vetiver and musk.

Brand: BellaVita
Launch year: 2023
Gender: Men
Olfactory family: Woody
Secondary families: Musky Aromatic
Concentration: Eau de Parfum

Published October 30, 2026

Where to buy

G.O.A.T. Man is an eau de parfum for men that BellaVita, an Indian house based in Gurugram, put on sale in 2023 in a 100 ml bottle. Its name, an acronym for Greatest Of All Time, makes it the fragrance of those who excel in their field.

The greatest of all time

The house presents G.O.A.T. Man as an ode to men who are masters of their craft, who push boundaries and let their achievements speak for them. Aakash Anand, founder of BellaVita, intends it for those who want to shift established benchmarks and leave a legacy behind them.

A men’s range

G.O.A.T. Man sits in BellaVita’s men’s range alongside CEO Man, Klub and Oud, with which the house brings it together in gift sets of 20 ml miniatures. The Sigma Male set pairs it with CEO Man in two 100 ml bottles.

The fragrance oils come from France, Spain and Italy, BellaVita says, announcing an 18% concentration and formulas that meet IFRA standards. The bottles come out of the Stella Industries workshops in Gurugram, on behalf of IDAM Natural Wellness, the company that markets the brand.