Coach was born in the heart of New York in 1941. Highly renowned for its leather handbags and other leather goods, it is now masterfully led by the talented Stuart Vevers. Moreover, for a few years now, Coach has also offered fragrances. In 2022, its fragrance invites us to experience an extraordinary journey, beyond borders, toward the American West Coast. The name of this new olfactory journey? Coach Open Road.
Coach is a New York house that now enjoys international renown. It first made a name for itself by offering highly qualitative leather goods, built to last. Moreover, Coach is also known for its dynamic and contemporary universe, deeply inspired by the effervescence of the Big Apple. Yet in 2022, the setting is entirely different. Coach chooses to stay in the United States but takes us toward the legendary West Coast. What about experiencing a road trip on the most iconic roads across the Atlantic? Here is our review of the men's fragrance Coach Open Road.
Olfastory’s review
Coach Open Road, a fresh yet sufficiently long-lasting fragrance
Let us begin with the central element when discussing a fragrance: its scent. Coach Open Road is a men's fragrance that will delight men who favor freshness and lightness. Yet it is a composition that does not lack bite and shows very good longevity on skin for several hours. It begins with lively notes of lemon and red apple. This duo releases a very vivid and fruity rendering, immediately warmed by an addition of Sichuan pepper. Then, Coach Open Road evolves toward a more sun-kissed and aromatic heart, containing lavender and sage. Here, this is a great classic of men's perfumery. Little by little, Coach Open Road evolves toward a contemporary blend of patchouli and vetiver, immediately softened by the woody sweetness of cedar.
Coach Open Road, a bottle both urban yet synonymous with wide open spaces
As for the bottle, the fragrance Coach Open Road draws inspiration from two elements at once. First, it recalls the house's origins, giving its packaging a textured leather effect. This is, of course, a nod to Coach's expertise in leather goods. With its metallic elements and its very refined midnight blue, Coach Open Road seems to speak to a very chic businessman. Yet its blue-gray hue also evokes the horizon rising above the landscapes of the American West. The carriage, meanwhile, belongs to the pathways of Central Park. Coach Open Road immerses us in several iconic American locations at once. Its visual is deceptively casual and immediately reveals a certain dynamism.
An advertisement that reminds us that what matters most lies in sharing
For its advertisement, the Coach brand called on Fabien Baron. It must be said that this collaboration has a long history! The campaign for Coach Open Road evokes a road trip among three friends. However, the emphasis is not placed on the beauty of the landscapes. It is rather about highlighting the most beautiful part of the journey: that of lived experience, authenticity and sharing. Coach Open Road is a concentrate of optimism to indulge in daily. It is a symbol of adventure, joie de vivre and friendship.