Chamade

Green and fresh like the wind of change blowing through society, yet also deep and charming in the image of the new femininity, Chamade makes women's hearts pound to breaking point.

Chamade, or the fragrance of every kind of freedom!

The revolution of the years around 1968 is underway. Beyond new societal arrangements, women have finally obtained the proclamation of their rights and their freedoms. From now on, women work, vote, take part in society and no longer hide away in their kitchens. They also acquire a heightened femininity that had to be represented by fragrances that were both very fresh and very powerful, such as Chamade by Guerlain or, a few years later, the sublime Diorella by Dior.

Moreover, Chamade is also the first fragrance that Jean-Paul Guerlain creates without the presence of his grandfather and mentor, Jacques Guerlain, who died in 1963. Freer, more daring, Jean-Paul Guerlain creates a fragrance that gradually breaks away from family tradition without setting it aside entirely.

While the name of this beautiful fragrance is borrowed from a passionate and outrageously feminine heroine created by Françoise Sagan, or even, as some claim, inspired by Brigitte Bardot, Chamade remains a fragrance that carries within it the traces of a Guerlinade, modernized to be sure, but still elegantly set within the creative and innovative composition crafted by the perfumer.

As for the visuals of Chamade, they always support Guerlain with fitting elegance while bringing a few novelties that helped propel Jean-Paul Guerlain's creation toward very strong commercial results.

Chamade, or the first fragrance to use blackcurrant bud in perfumery

Chamade is the perfect blend of Guerlain's ancestral traditions and the renewal sought by the last descendant, Jean-Paul Guerlain, of this incredible line of perfumers. As a result, the bottle of Chamade also breaks with the house's classics: the inverted heart is now the center of the bottle (not just the cap, as with Mitsouko) and drapes elegantly to better frame the arrow-shaped cap (Cupid's arrow?). Simply because Chamade is a hymn to love, surging forth like spring.

For Chamade delights in offering its contrasts, all the better to surprise. The aldehyde and bergamot top notes are transfigured by a gust of galbanum that elevates the wonderfully novel blackcurrant bud, a fruity note par excellence. Then the divinely floral heart of ylang-ylang, jasmine and rose is swept away by a fresh breeze of hedione. Finally, if Chamade first made hearts pound with these fresh, bucolic breaths of air, it now offers opulent and rich sensualities typical of the Guerlinade, thanks to notes of benzoin, sandalwood, vanilla and vetiver. The lovely green floral oriental presents itself as dynamic, assertive, seductive…

With flowers tinted in a thousand shades, it [Chamade] speaks of a romantic and daring woman who serenely embraces the inclinations of her heart. Everything is said. Chamade is among those fragrances whose assertive modernity will place them among the great classics of fine perfumery.