Hero Parfum is the parfum concentration version of Burberry's Hero line, launched in 2024 after the eau de toilette and eau de parfum. Signed by Aurélien Guichard, this masculine woody fragrance pairs amyris and cypriol oil at the top, and sets down the trio of cedars on which the house built the entire line as the base.
Angular glass bottle with the Burberry logo, evoking a horse's hoof; 50, 100 and 150 ml, refill for the 100 ml.
Hero Parfum reuses the line's angular glass bottle, marked with the Burberry logo. Its shape abstractly evokes a horse's hoof, like the other Hero bottles, and sets it apart from the house's more classic silhouettes.
The fragrance is sold in 50, 100 and 150 milliliters. Only the 100 milliliter format is refillable, and the refill is sold separately, allowing the original bottle to be kept across purchases.