Bleu de Chanel: An ode to freedom and to the confident, independent man... Bleu de Chanel, released in 2010, is an ode to nonconformity and to the elegant, sensual masculinity of the man of the new millennium.
Bleu de Chanel is a fragrance that needs no introduction, as its fame has traveled the world. Created in 2010, it is renowned for its woody, refreshing breath, still infused with a touch of spice. Composed by perfumer Jacques Polge, Bleu de Chanel is just as celebrated for its scent as for its philosophy or its bottle. But how exactly was it brought to life by Chanel? What image did the house want to convey through the design of its bottle? Let us take a closer look at its iconic bottle.
A timeless blue color
As the name of this fragrance suggests, it comes in a blue bottle. This shade was not chosen at random. Statistics show that blue is the most beloved color in the world. By choosing this color for its fragrance, Chanel sought to give it a certain timelessness. Blue, however, can take many forms. Turquoise evokes the fullness of a lagoon. Royal blue, meanwhile, may echo the prestigious history of France. Here, blue darkens and takes on a more mysterious, stormy quality. Resembling a turbulent sky, the bottle of Bleu de Chanel proves as soothing as it is mysterious. In truth, no one could truly say whether it is blue or gray. For some, its shade even leans closer to slate. Regardless, Bleu de Chanel carries a very elegant bearing. Its bottle seems almost draped in a refined tuxedo. It stands as the very symbol of a gentleman.
The stripped-back cube of Bleu de Chanel
In perfect keeping with Chanel's refined, understated style, the bottle of Bleu de Chanel is devoid of any unnecessary detail. It thus perfectly honors Chanel's demand for sobriety. This bottle is formed from a heavy block of glass, as if carved from solid mass. The thickness of this vessel speaks volumes about its quality. It also gives it a more virile edge. Its broad shoulders lend it an imposing stature. Bleu de Chanel is conceived as a free, proud man, firmly standing his ground. The name of the fragrance, Bleu de Chanel, appears in a silvery gray shade, echoed as well on its spray nozzle. The whole is topped with a black cap signed Chanel. Finally, since the house has considered every detail, this cap attaches magnetically with a simple click, adding yet another touch of chic. Undeniably, the bottle of Bleu de Chanel is a concentration of elegance, authenticity, and timelessness. Moreover, even after 10 years, it must be acknowledged that this bottle has not aged a day.