Jacques Polge signed Bleu de CHANEL in 2010: the first stand-alone men’s brand from the house since Égoïste, as an eau de toilette. Chanel calls it aromatic-woody and claims New Caledonian sandalwood. Martin Scorsese directed the launch film, with Gaspard Ulliel as Chanel’s first male ambassador.
A heavy block of glass in deep blue, which Chanel describes no further than its colour, in three sizes from 50 to 150 millilitres.
Chanel says only one thing about it, repeated across every size: a bottle of a deep, mysterious blue. The house publishes neither the author of the design nor the material, and its environmental sheet goes no further than filing the bottle under glass recycling.
Kevin, who held it at release, describes it as heavy, a blue-grey whose sides and top turn sapphire. Nothing of what circulates about a magnetic cap is attested by Chanel.
The eau de toilette comes in 50, 100 and 150 millilitres on the house site, alongside a refillable 20 millilitre Twist and Spray, sold with separate refills.
From the same line
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