Jacques Polge signed Bleu de CHANEL in 2010: the first stand-alone men’s brand from the house since Égoïste, as an eau de toilette. Chanel calls it aromatic-woody and claims New Caledonian sandalwood. Martin Scorsese directed the launch film, with Gaspard Ulliel as Chanel’s first male ambassador.
The 2010 reviews were harsh, and Kevin noted it at the time: Bleu had been poorly received by online enthusiasts. Three signed columns are reported here, one favourable and two hostile, all written on the eau de toilette tested at release.
What critics say
Kevin, Now Smell This, 18 August 2010
Kevin places Bleu among the marine-sport fragrances and owns it. He describes materials that blend the way a watercolour does and praises Polge’s control. He advises against judging it on a blotter and calls it one of the few of the genre he has considered buying.
Jeanne Doré, Auparfum, 23 August 2010
Under the title « Blues du businessman », Jeanne Doré describes an opening of lemon and grapefruit that drowns in a mentholated woody lavender, over a base of mass-market shaving foam. She sees in it what an automatic generator of mainstream perfume would produce.
Persolaise, 14 September 2010
Dariush Alavi, who signs as Persolaise and has won four Jasmine Awards, judges the bergamot opening too long and the woody-spicy middle devoid of any originality. He reads commercial caution into it and predicts Bleu will earn a great deal for Chanel.
From the same line
More perfumes from Chanel
Also composed by Jacques Polge
- Diva Eau de ParfumEmanuel Ungaro
- Rive GaucheYves Saint Laurent
- Ungaro IIIEmanuel Ungaro
- La Vie est Belle par Lady PinkLancôme
Similar perfumes
Similar notes and family, from other houses.
- Hawas Private LuceoRasasi
- SovranoSospiro Perfumes
- Boss Bottled UnlimitedHugo Boss
- LeadCZAR
- Arz-El-RabBerdoues
- This is Him! Vibes of FreedomZadig & Voltaire
- Club de Nuit Precieux IIArmaf
- Acqua di Giò ParfumArmani