Yes I am Fabulous: A new, very gourmand Cacharel lipstick. Just like fashion, perfumery is constantly changing. In the past, women favored light fragrances, highlighting their poetry and natural elegance without overdoing it. Today, however, women have a more assertive temperament.
Yes I Am was born in 2018, revolutionizing the world of Cacharel. Indeed, when the house launched into perfumery, it was first a brand aimed at young girls. As proof, Anaïs Anaïs was a very romantic juice. Then, Amor Amor initiated the emancipation of the Cacharel woman. Today, Yes I Am depicts the portrait of a true femme fatale! Presented in a lipstick-shaped bottle, this juice already ranks among the most famous fragrances on the planet. Now, in 2020, it reinvents itself in a Yes I Am Fabulous edition. So how is it so different from its predecessor? Does it prove just as daring? Here is our review!
Olfastory’s review
A trompe-l'œil bottle in an electrifying color
Let's start with this perfume's visual. Like its predecessors, Yes I Am Fabulous comes to us in a trompe-l'œil bottle, resembling an actual lipstick tube. It must be acknowledged that this bold choice always pays off. After all, what better symbol of femininity is there? What woman has never had a lipstick tube in her handbag? Here, the suggestion is that Yes I Am Fabulous is a fragrance of independence and emancipation. Unlike its predecessors, Yes I Am Fabulous comes in an entirely new color. This time, Cacharel opts for an electric violet. Once again, this only reinforces its glamorous and daring side. It should also be noted that this shade echoes some of the ingredients contained in the recipe of Yes I Am Fabulous, notably wild blackberry and heliotrope, a purple-colored flower. Cacharel has clearly thought through its visual down to the smallest detail!
The floral yet gourmand scent of Yes I Am Fabulous
On the scent side, Yes I Am Fabulous relies on a fairly simple but immediately effective recipe. Right away, this perfume makes the mouth water thanks to its wild blackberry scent. This deliciously tangy berry proves as vivid as it is gourmand. Then, heliotrope makes its appearance at the heart. Although it is a flower, many say its effluvia recall those of a buttery madeleine. The idea is clever and immediately makes the connection to an even more gourmand base. Yes I Am Fabulous ends with a warm milk accord deliciously wrapped in hazelnut. Yes I Am Fabulous is a gourmand delight that no one can resist!
Yes I Am Fabulous unveils a new ambassador
Finally, in terms of advertising, Cacharel has also decided to reinvent itself. The launch of Yes I Am Fabulous gives the brand the opportunity to introduce its new ambassador: Canadian Shay Mitchell, just as famous on social media as she is in modeling or television. With more than 27 million followers on Instagram, the young woman promises to provide excellent publicity for this perfume. Here, she becomes the symbol of a night owl, the perfect embodiment of the independent woman of our time.